WebProNews

Tag: mobile

  • China Unicom Turns Back On Google

    Regardless of its intentions, Google’s other undertakings in China continue to be affected by its decision concerning search.  China Unicom, which is the country’s second-largest mobile operator, has decided to cut its ties with the American company.

    Google LogoAccording to Kathrin Hille and Justine Lau, Unicom’s president, Lu Yimin, made his position clear by stating, "We are willing to work with any company that abides by Chinese law . . . we don’t have any co-operation with Google currently."

    The curious thing about this development is the condition in which it may leave the Chinese company’s finances.  Just yesterday, China Unicom announced its 2009 annual results, and unfortunately for it, its profits were down about 73 percent on a year-over-year basis.

    Logically, then, China Unicom either has little confidence in Google’s ability to impress users, or it faced quite a lot of pressure to part ways with Google.  And both of those possibilities imply that there might be further bad news for the search giant.

    It should be interesting to see if China Mobile, China’s biggest mobile operator, also distances itself from Google in the days or weeks ahead.  Baidu’s share of the mobile search market will bear watching, too.

  • AT&T Launches New Music App

    AT&T Launches New Music App

    AT&T has launched a new music application that combines a number of different apps into one multifaceted application.

    The AT&T Music application is available on three feature phones including the LG Xenon, Samsung Solstice and Samsung Impression. The company said it plans to make the service available as a download on additional handsets soon and will being preloading it on devices this summer.

    The AT&T Music application allows users to access 40 commercial-free radio stations, customize radio stations, use song match to identify a tune by holding the phone up to music playing on the radio or TV, search for lyrics, preview, buy and download songs, and listen to personal music saved on the mobile device.

    Mark-Collins-AT&T "We’ve long been a leader in mobile music and have been at the forefront in evolving the category to offer some robust experiences, but those experiences have largely been available though separate applications," said Mark Collins, senior vice president of Data and Voice Products for AT&T Mobility and Consumer Markets.

    "We recognized a need to create a ‘no dead-ends’ experience that weaves together all of the most popular music services, so customers don’t have to jump in and out of different applications depending on how they want to access mobile music."

    AT&T plans to enable full song and album downloads through deals with Sony Music Entertainment, EMI Music and indie distributor The Orchard. More content providers will be announced in the future.

    The service is available for $6.99 per month to customers who subscribe to an unlimited data plan. Song and album purchases are charged separately.
     

  • TripAdvisor Moves Mobile Site Out Of Beta

    TripAdvisor Moves Mobile Site Out Of Beta

    Travel review site TripAdvisor said today it has officially launched its mobile website.

    The TripAdvisor mobile website is now available in 17 countries and 11 different languages. The beta version of the mobile site attracted more than one million unique monthly visitors.

    On TripAdvisor’s mobile site, users can find nearby restaurants, hotels, attractions and directions to them via smartphones with GPS capabilities. Users can also post reviews and opinions while traveling.

    The mobile site is compatible with all major cell phones and smartphones with access to more than 30 million reviews of hotels, restaurants and attractions.

    "Our mobile website offering underscores TripAdvisor’s strategy to revolutionize how consumers get travel advice," said Steve Kaufer, founder and CEO of TripAdvisor.

    TripAdvisor-Mobile

    "We are continually investigating additional options for users to access our millions of reviews and opinions from fellow travelers."

    TripAdvisor’s mobile website is currently available in the U.S., U.K., Australia, Brazil, Canada, Denmark, France, Germany, Ireland, India, Italy, Mexico, Netherlands, Norway, Spain, Sweden and Turkey. The company says it plans to add other countries and languages soon.
     

     

     

  • AdMob Launches Tools for Cross-Platform Mobile Development

    AdMob has introduced new software developer kits for Android, iPhone, and Flash Lite in a move the company says makes it easier for developers to make money across multiple platforms. AdMob has also introduced the Adaptive Mobile Ad unit, an industry first, which enables PC sites to monetize on mobile traffic.

    "Developers and publishers are building engaging services across multiple mobile platforms and need the tools to effectively monetize their traffic," says AdMob CEO Omar Hamoui. "The explosive growth we’re seeing makes it an exciting time to be an important part of the mobile advertising industry. We’ve worked very hard to create innovative ways to help mobile developers achieve their goals and easily manage their business – whether on the iPhone, Android or other emerging platforms."

    AdMob Launches new SDKs for developers to develop across platformsAdMob also introduced new tools to enable publishers to manage their mobile business, including a new Publisher Dashboard, an enhanced reporting UI, a new Reporting API (beta), and new Server Side SDK Controls.

    The dashboard provides a customizable interface for publishers to view stats for mobile sites and various apps in one location. The enhanced reporting UI gives publishers the ability to customize and save reports on a regular basis. The new reporting API lets publishers and advertisers build their own tools and dashboards. The server side SDK controls let publishers control display/format of ads in their apps.

    AdMob says 31% of developers in its network are working across multiple mobile platforms, and nearly half plan on developing on more than one in the next six months. Over 70% of iPhone developers plan to develop for Android over the next six months, according to the firm. About half of Android developers, they say, will develop for the iPhone.

  • Yahoo Launches New Search Apps for iPhone

    Yahoo launched two new mobile search apps today. The first one is Sketch-a-search, an app that was unveiled at a Yahoo search event event earlier this year, and the second one is the Yahoo Search iPhone app.

    If you’re unfamiliar with Sketch-a-search, it allows users to simply draw a ring around an area on a map, and find local businesses in that area. Yahoo’s Ariel Seidman says:

    What do you do when you’re looking for a restaurant in a certain area or section of town, and you don’t know the name of the neighborhood, or even its ZIP code? Now with the Sketch-a-Search app, you can draw a circle around the general area on the map — around the San Francisco waterfront, let’s say — and voilà, restaurants appear. If you click on the restaurant results, you can read reviews, browse photos, check prices, and lots more. You can also refine your sketch search by types of cuisine, ambiance, or ratings to find a place that best matches what you are looking for. Today, you can find restaurants across the United States; we plan to launch additional local categories on an ongoing basis and extend to international markets in the near future.

    Sketch-a-search - a new iphone app from yahoo

    It’s interesting that Yahoo chose to launch this with Google Maps, which is presumably utilized because Google is the default search engine on the iPhone, and this is an iPhone app (no word on possible availability for other platforms).

    The other app, the Yahoo Search app for iPhone, integrates voice search, embedded maps, and info from Yahoo Finance, Movies, News, and other sources that appear directly in the results.

    Yahoo releases a new search app for the iphone

    "Since mobile searchers tend to ping-pong back and forth between map applications and search, we’ve integrated maps into the app to simplify the experience," says Seidman. "The app also allows you to customize the local maps experience: Want to see more map and fewer local results? More results and less map? It’s totally up to you. Until now, neither the search engine nor the map gave consumers exactly the experience they’re looking for. Our new app is pretty nifty — give it a try and you will know what we mean."

    Yahoo has also included location-based local results (you think location’s playing an increasingly important role in search?).

    Both apps are now available for free download in Apple’s App store. The Yahoo Search app is available in 22 countries, and will eventually make its way to other locations.

  • Data Suggests Mobile Apps Will Surpass CD in Sales By 2012

    Just how big is the market for mobile apps?

    Global mobile apps will be worth $17.5 billion by 2012, according to an independent report commissioned by app store GetJar. Mobile app downloads across all types of handset are also expected to increase from over 7 billion downloads in 2009 to almost 50 billion in 2012 – a year on year growth rate of 92%. 

    This would mean that the value of apps sold would be greater than the projected $13.83 billion value of CDs sold in 2012.

    Comments

  • Yahoo Lands Exclusive Mobile Deal With Telefonica

    Here are a few facts about Telefonica: it’s a huge telecommunications company.  It’s based in Spain.  And it’s a good friend of Yahoo’s, considering that Telefonica has named Yahoo the exclusive search and search advertising provider on its mobile portal in Spain.

    Yahoo LogoThe Telefonica-Yahoo relationship actually goes back a couple of years, since in late 2007, Telefonica made Yahoo oneSearch the main search service on 15 other mobile portals.  This is just a big step forward in terms of people affected and money at stake.

    Scott Ellison, IDC’s Vice President of Mobile and Wireless, explained in a statement, "The expansion of Yahoo!’s mobile search partnership with Telefonica into Spain continues to demonstrate Yahoo!’s ability to provide highly personalized and localized mobile search experiences and further establishes its position as a leading mobile customer experience provider.  Building a significant European market presence is essential toward executing a successful mobile strategy."

    Strengthening its relationship with Telefonica might be essential to keeping Yahoo out of court, too.  Telefonica’s CEO has expressed an interest in getting money from Google – "search engines use our network, without paying anything for it," he said about a month ago – but the expansion of this partnership increases the odds that he’ll leave Yahoo alone.

    Unfortunately, the terms of this deal haven’t been disclosed.

  • Google Hopes Mobile Ad Rates Beat Desktop Standard

    Investors and online advertising experts may want to consider for a moment what, exactly, has contributed to Google’s stupendous financial success (current market cap: $180 billion).  Now consider this: Google thinks mobile ad rates might surpass what’s come to be deemed the industry standard.

    According to Reuters, Vic Gundotra, a vice president of engineering at Google, announced during a webcast, "We hope and believe that there’s even a chance that we could exceed desktop in the future."

    Of course, this isn’t the first time someone representing the search giant has spoken highly of the mobile market; CEO Eric Schmidt and CFO Patrick Pichette, among others, have emphasized its importance before.  Earlier this month, a VP of advertising even claimed that desktops will be irrelevant in three years’ time.

    Still, Gundotra’s comment may signify just how much Google is betting on the success of Android and mobile advertising, and how seriously it will take threats posed by Apple, Microsoft, and other companies.

    Here’s one last interesting tidbit: with regards to China, Pichette said during the same webcast that the country’s "another great market in which Android should flourish."

  • Droid Beats iPhone In Sales Comparison

    There’s good and bad news for Google this morning with respect to Android and the mobile market.  In terms of how many units were sold during their first 74 days of availability, it seems the Droid beat the iPhone to the million-unit mark, but the Nexus One is lagging far behind.

    That’s the state of things according to Flurry, which claims that applications using its analytics tools have been embedded in more than 80 percent of iPhones and Android devices.  And anyone who’s suspicious of the firm’s stats should know that Goldman Sachs has used them as the basis for some forecasts, too.

    So on to the comparison.  You can see the results below.  FYI: Flurry picked a 74-day period because that’s how long Apple said it took for one million iPhones to sell.

    Flurry noted that the Droid enjoyed several advantages here.  First, the iPhone had already taught consumers about the benefits of smartphones.  Verizon also boasted more subscribers than AT&T, and the Droid launched towards the start of the holiday shopping season.

    Android can definitely compete with the iPhone, then.  The Nexus One’s lack of success just makes it hard to judge what sort of circumstances are needed to even the odds.

  • Google Product Search for Mobile Showing When Items are in Stock

    Users of the mobile version of Google Product Search can now see if items are in stock at a local store from select retailers. These retailers include: Best Buy, Sears, Williams-Sonoma, Pottery Barn, and West Elm.

    Product listings from these retailers will have blue dots that can be tapped to see an "in stock nearby" link, which takes you to a seller’s page where it will either say "in stock" or "limited availability". In addition, these pages will show you how far away the store is from your location (assuming you have My Location enabled or have manually specified your location).

    Google Product Search for Mobile - new feature shows when items are in stock

    The feature is available for iPhone, Palm WebOS, and Android users in the U.S. Users can hit the "more" link, and select "Shopping" or find the "Shopping results" section in Google’s Universal Search results when searching from Google.com.

    Google offers a form for retailers who are interested in participating in this program. Google says to make sure you have your Local Business Center data up to date and to ensure your Product Search data is in "great shape."

  • Gowalla 2.0 Launches for iPhone

    Gowalla is a service that has been getting a lot of buzz lately. If you’re not familiar with it, it’s a location-based social networksing service that comes in the form of mobile apps. Gowalla announced today, the availability of Gowalla 2.0 for the iPhone 3G and 3GS platforms.

    Gowalla highlights the following new features with this version:

    Gowalla– Design – Gowalla developers have created a fresh new experience that is more flexible, readable and usable.

    – Photos – Gowalla 2.0 gives users the ability to not only check in and create new spots; they can also upload a photo after checking in, browse photos from friends and see photos taken at that spot.

    – Checkin Commenting – Now when a friend checks in someplace, other users in the community are able to tell that friend what they think.

    – Multiple checkin messages – Users now have more opportunities to add messages even after they’ve left a checkin spot. Skipped typing a message? Come back and add one.

    – Hot spots – The most popular spots nearby will be highlighted for users in a particular area to discover.

    – Browse friends – and friends of friends. Browsing friends’ bookmarked spots and creating trips are two new features put in place by Gowalla’s developers by popular demand.

    – Facebook, Twitter and web links – Building your Gowalla network is easier than ever with more ways to stay connected with friends through Facebook, Twitter and web links.

    – Spot details – Address, phone numbers, Twitter names, Facebook pages and website will now be available in several checkin spots.

    Gowalla will be heavily involved in SXSW (of which WebProNews will be covering the Interactive portion). Gowalla has updated its SXSW mini-site that details all of the SXSW initiatives the company will be rolling out, including: real world rewards, competitions, challenges and events.

     

  • Critical: Improve Your Mobile Search and Advertising Strategy

    A Google exec recently said, "In three years’ time, desktops will be irrelevant." That’s debatable, but there’s no question that mobile use will have grown much more than it already has. Based on comments in a recent keynote, Microsoft CEO Steve Ballmer doesn’t seem to think PC use is going to drop too much, but he did say, "Mobile queries are just going to keep going up and up and up."

    Do you think desktops will be irrelevant in 3 years? Share your thoughts here.

    A study released last month found that the number of mobile phone subscribers is on track to increase from 4.6 billion to 5 billion globally by the end of 2010. Another study found that consumers are getting more comfortable with mobile shopping.

    Mobile Search

    Google has dominated the search market for a long time, and while this still continues to be the case, it’s important to note that search in general changes with mobile. People are searching in different ways than just using their favorite search engines. They’re using different apps. They’re using their voices. They’re scanning barcodes for instant access to product information. The number of ways people are finding information with their phones is only going to keep increasing. On mobile, it’s not just about Google, Yahoo, and Bing.

    That’s not to say these three aren’t still incredibly important to mobile. In fact, the search share among these top search engines may even become more greatly divided as time goes on. We’re seeing different mobile carriers and manufacturers making deals with these companies, which affect the default search options for various devices. As we discussed before, mobile search engine use may be largely dictated by device popularity, which is (in my opinion) one of the biggest things Bing will have going in its favor in terms of market share – Microsoft’s new Windows Phone 7 phones will come with Bing hardware keys, meaning the most convenient way to search on these devices will likely be to hit a single button taking the user to Bing. If these devices become popular, it could be huge for Microsoft in search.

    Matt Cutts says Google doesn't worry about supporting 2 different sites if you can find a way for your existing site to work well in mobile browsers As far as Google indexing and mobile sites goes, Google’s Matt Cutts says, "If you can find a way where your existing site will work well in mobile browsers, we’re not worrying about supporting two completely different sites."

    To learn about this subject in more detail, read the Google Webmaster Central Blog posts: Help Google Index Your Mobile Site, and Running Desktop and Mobile Versions of Your Site.

    Mobile Search Advertising

    When it comes to AdWords, Google says to create separate, mobile-focused campaigns so you can optimize keywords, ad text, and landing pages for people using mobile devices. Google shared an interesting case study this week looking at Razorfish’s mobile AdWords approach. They shared the following details:

    – The Razorfish team started by duplicating the existing desktop campaigns and switching the settings to target mobile devices with full internet browsers.

    – Since their client had a well-known brand name, they focused on branded keyword terms with enough traffic to help them learn quickly about what was working best for their campaigns.

    – To measure performance, they tracked several conversion metrics including whether a mobile user looked up the brick and mortar store location or downloaded a coupon from the website. Right away, they saw a 7.5% lower cost per conversion on mobile devices, encouraging them to test ways to optimize their mobile campaigns.

    – Razorfish tested whether variations in the campaign’s landing page would affect conversion rates. The team hypothesized that mobile users might be looking to take a specific action, and by starting the user’s experience closer to that action, the client would see better results. As it turned out, for this client, they saw much higher conversion rates when the user was directed to a landing page that showed nearby store locations.

    – Finally, they tested variations in the ad text. Four versions of ad text were tested, including the original copy used in desktop campaigns. Each of the three new versions provided over 9.3% lift in conversion rate over the strongest performing copy in their desktop campaigns.

    When it comes to Yahoo and Microsoft search advertising, things are about to get more appealing here in general, and presumably, that includes mobile. Microsoft and Yahoo advertisers will have the audiences of both search engines to view ads once Yahoo and Bing get their integration done.

    Wrapping Up

    One of the most important things any search marketer can do with regards to a mobile strategy, is to simply keep up with the latest mobile trends and innovations. This space is rapidly evolving, and new apps are released frequently. Pay attention to hot apps, and how your target audience is engaging with them. What devices, operating systems, and browsers are hot? Monitor studies and surveys that delve into demographics. Try to stay ahead of the curve.

    Do you have a mobile search strategy? What suggestions do you have for improving in this area? Comment.

  • Twitter Location Features Rolling Out

    Twitter Location Features Rolling Out

    Last fall, Twitter started including geolocation information in its API, but it was not available through Twitter.com. That appears to be in the process of changing now.

    This week, Twitter has been rolling out (it appears to still be in the process) geolocation info on tweets at Twitter.com. Various reports from users have been circulating, with those who have access to the feature pointing to a little blue icon by the tweet source on individual tweets, which when clicked, shows location information on a Map (powered by Google Maps).

    Twitter Geotagging

    The feature (as most new Twitter features do) is already receiving some criticism from users who have access to it. For example, Kim-Mai Cutler with VentureBeat says Twitter’s geotagging is "far from what Twitter needs to be a real player in location."

    Cutler adds, "First, the new maps feature isn’t turned on for Twitter’s search results. The whole point of location-based search is to be able to find what’s actually happening around you right now. Instead, Twitter tosses a few such tweets into a wash of noise…"

    Earlier this week, news of Facebook readying location features surfaced. The company is expected to launch something along these lines at its f8 conference in May. Location players getting the most buzz currently are Gowalla and Foursquare. They you have Google, of course. This may be the most interesting space to watch as the year progresses. It will be quite interesting to see how mainstream location sharing becomes when it comes to consumers.

    Are you seeing the geolocation information showing up at Twitter.com? Do you intend to share your location when tweeting?

  • Motorola Goes Bing on Android-Based Devices

    Motorola has announced a "global" alliance with Microsoft, which will see Bing used as the default search engine on Motorola Android-based devices. The move begins in China, where obviously there is some turmoil between Google and that country, but again, this is being called a "global" alliance that is "launching" in China.

    Motorola says that users will get a pre-loaded Bing bookmark on their mobile browser, and an enhanced search widget with Bing integration, though users will be able to customize their devices and select their own search provider.

    Motorola Backflip comes with Yahoo"We believe that consumer choice is one of the most critical components to ensuring a rich and seamless client experience," said Christy Wyatt, corporate vice president of software and services, Motorola Mobile Devices. "Motorola and Microsoft have enjoyed a longstanding collaboration and the addition of Bing services to our Android-based smartphones in China is another important step in empowering our end-users."

    "Mobile devices continue to be a critical place for customers to access location-based services such as local search and mapping," said Yusuf Mehdi, senior vice president of the Online Services Division at Microsoft. "We are pleased to expand our long-standing relationship with Motorola to bring powerful Bing location-based services to Motorola’s innovative new mobile devices, providing consumers with more choice and flexibility in mobile search."

    This is the second time in about a week Motorola has made news by offering non-Google search options on its Android-based devices. The recently launched Motorola Backflip comes with Yahoo.

    Bing search and maps will be available on Motorola Android-based devices in Q1 2010 in China. No other expansion of this has been announced, but the phrase "global alliance" certainly leaves room for speculation.

  • YouTube Launches New Mobile Ads

    Google is launching ads on the home page, search page, and browser page on the mobile version of YouTube in the U.S. and Japan.

    "This is a great way for advertisers to reach YouTube viewers across multiple platforms," says Google Strategic Partner Development Manager Taylor Cascino. "In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters. We’ve already seen some early campaigns run on YouTube’s mobile site by advertisers like Sony (for the DVD release of "District 9") and Kia, both of whom were able to easily reach their target audience, no matter where they were looking for video."

    YouTube’s mobile site traffic grew by over 160% in 2009, and you can probably expect that growth to continue along with smartphone usage. Don’t forget that YouTube is the number 2 search engine on the web. That’s a lot of people searching for videos.

    YouTube Launches new mobile ads in U.S. and Japan

    "The increased usage of high-end devices like the iPhone and Android is also making mobile advertising easier and more effective for advertisers," says Cascino.

    Ads on the YouTube mobile site will come in the form of banner ads sold on a full-day basis. YouTube tested the mobile ads with brands like L’Oreal and Land Rover, and the company says these showed strong results in terms of click-throughs, user experience, and brand awareness.

  • MySpace Has Most Popular Social App for Android

    MySpace announced today that it has the most popular social app in the Android Market, and the third most popular app on Android altogether.

    "Our deep integration with the Android platform is one of the reasons why we’ve seen a surge in usage," says MySpace’s Scott Goldberg. "Unique to this app, we have three home screen widgets. One of them allows voice-enabled status updates. We also allow users to set MySpace photos as background wallpaper on their phone’s home screen. Close integration with the native Android camera contributes to the customized experience and makes it easy for MySpace users to take, upload and share pictures of their friends out having fun."

    MySpace  Mobile on Android is the most popular app in the Android Market's social category

    "Even beyond Android, MySpace Mobile has also proven to be a very engaging experience across all platforms with 70% of MySpace Mobile users checking in three or more times per day," adds Goldberg. "As a nod to our popularity on the mobile web, MySpace was the fourth most popular mobile web destination according to Morgan Stanley’s report on The Mobile Internet in Dec. 2009. We have also found that the average MySpace Mobile user translates into a more engaged online user, dedicating more than an hour of additional time on the site per month."

    Currently, looking at the Android Market’s social category, MySpace Mobile is followed by Facebook for Android, Tweetcaster, AIM, and Truth or Dare. The top two most popular apps overall are Pandora and the Weather Channel.

    One of the best parts about having the most popular slot in any category in the market is the visibility that comes along with that. Any user who gets a new Android device, and goes to look for apps, will see MySpace Mobile right at the top of the list, and that could could drive continued growth.

    Mobile should play a key role in the continued success of MySpace. Meanwhile, Facebook and Twitter are seeing big mobile gains themselves.

    Are you surprised that MySpace has the most popular social app on Android? Share your thoughts.

  • Yahoo “Infusing Mobile Through The Organization”

    Yahoo’s approach to the mobile market is about to change in a very noticeable way.  Indeed, Yahoo’s mobile division will more or less cease to exist as a separate entity, with mobile becoming something of a company-wide concern.

    Yahoo LogoOne important note: no layoffs have been announced.  "We are infusing mobile throughout the organization, rather than having a specific team for mobile," Cory Pforzheimer, Yahoo’s senior manager of corporate communications, explained to Tricia Duryee.  "Mobile is top of mind for everyone, and it’s part of regional teams, business teams, product teams."

    Obviously, this is a significant change, and it’s one of several that have occurred in recent weeks.  Yahoo’s introduced a dedicated mobile blog, released a new Social Pulse feature, and seen a mobile exec depart all in the last month or so.

    It’s possible the dissolution of Yahoo’s mobile division isn’t the last step in this process, either.  Pforzheimer told Duryee, "The importance of mobile in Yahoo has increased and we are re-aligning the organization to do just that."

    Meanwhile, a completely unrelated thing that’s also gotten the mobile world all excited is the first iPad commercial, which aired during the Oscars.

    UPDATE: Pforzheimer provided an extra bit of information in an email to WebPronews, adding, "Yahoo! seeks to be the center of people’s online lives. We have more tightly integrated our mobile business into the company’s DNA as we create the best possible user experiences for our consumers and partners regardless of device or access point. As the adoption of Yahoo!’s mobile services continues to grow globally, mobile continues to be a key priority for the company."

  • Microsoft Launches First App for Google’s Android

    At his keynote at SMX in Santa Clara this week, Microsoft CEO Steve Ballmer made it pretty clear that the company wants more people using its products regardless of the device they’re using. While his focus in that address was mainly on Microsoft’s Bing search engine, the company is keeping with this philosophy, as it has now released its first Android App.

    Microsoft announced the release (HT)of its Microsoft Tag Reader app for Android, which is now available in Google’s Android Market. It’s free, and the description that accompanies the download says:

    Microsoft Tag Reader App Goes to Google Android (first Android app for the company)Microsoft Tag lets you discover information and entertainment by scanning mobile barcodes with your phone. Download the Tag Reader, scan a Tag anywhere you see one – in a magazine, brochure, on product packages, signs or storefronts – and access information, videos, promotions, exclusive offers, and much more.

    "It’s important to give more people access to Tag because there’s huge demand for reliable mobile barcoding – businesses and consumers are eager to find creative ways to use their phone and hyperlink the real world," says Benjamin Gauthey with Microsoft Tag.

    The world is still waiting on Microsoft’s new generation of mobile devices, the Windows Phone 7 Series, which is looking like it will come out late this year (with phones including a Bing search hardware key).

    Google already has its own barcode-scanning app in Google Shopper, which also recognizes books, CDs, DVDs, and video games by cover art, while offering barcode scanning and voice search. This app displays prices, reviews, specs, etc.

    Do you think we’ll see more mobile apps from Microsoft coming to Android devices? Do you think it’s a smart move ahead of the launch of Windows Phone 7 devices? Share your thoughts here.

  • Google Exec Gives Desktops Three More Years

    Never mind the associated cubicles, desks, chairs, and monitors that, for many people, have become part of everyday life.  A Google exec believes desktop computers will be irrelevant in three years’ time.

    No twisting of words or misinterpretations took place here.  John Herlihy, Google’s vice president of global ad operations, simply said at University College Dublin’s Digital Landscapes conference, "In three years’ time, desktops will be irrelevant."

    According to John Kennedy, Herlihy then argued, "In Japan, most research is done today on smart phones, not PCs . . . .  Mobile makes the world’s information universally accessible."

    So if Herlihy’s views are representative of Google’s, it’s probable that the company will continue to focus more and more on Android.  Chrome OS, the lightweight operating system intended for netbooks, should get a lot of attention.  And Google’s cloud storage offerings will likely be expanded, too, to compensate for the small hard drives in smartphones and netbooks.

    Interestingly, though, mobile ad opportunities may not be a primary consideration next to all of this stuff.  Herlihy said, "When we build something we strive for ubiquity in usage and adoption.  That helps us understand how customers react and then we build a revenue model."

  • Google Gesture Search Lets Android Users Draw Searches

    Google has a new way for Android users (2.0 and up) to search on their mobile devices. The company has introduced a new Google Labs application that lets users search for apps, bookmarks, music tracks, etc. by drawing alphabet gestures on their touch screen.

    "Say you want to call your friend Anne," explains Google Research Scientist Yang Li. "Just open Gesture Search and draw letter ‘A’, and Gesture Search returns a list of items that have words starting with ‘A’. If your handwriting isn’t all that neat, that’s okay. If the ‘A’ you draw looks a bit like an ‘H’, as seen in the bottom left corner of the screenshot, ‘H’ results will be brought up as well. If needed, you can also erase a query by crossing it horizontally: left to right erases the entire query, and right to left removes the last letter or space in the query. Now you can either scroll down the list to find Anne or write more letters to refine the search."

    Gesture Search from Google (Google Labs) on Android Phones (2.0 and higher)

    The Gesture Search application even goes so far as to "improve search quality" by learning from past searches. So theoretically, searches you do repeatedly with this feature will get easier the more you use it.

    The app is available in the Android Market. It’s important to remember it’s a "Labs" launch, because that means it is subject to bugs and imperfections. It also means, however, that Google is open to feedback on the product, and the company is asking for that here.

  • How Much Is Mobile Going to Change the Search Market?

    More people have the web in the palm of their hands than ever before. Smartphone usage isn’t exactly slowing down, and for that reason, the search market might get shaken up considerably in the coming months. Google has long dominated the search market, and to this day continues to do so. There is nothing indicating that will change in the near future, but the rise of smartphones and deals among different players could conceivably shake things up, and make things a bit more competitive.

    Motorola Backflip will come with Yahoo as its default search engine, even though it runs on Android, a Google-owned operating systemAT&T has just confirmed that a new Android device it is about to begin offering (The Motorola Backflip, launching March 7), will come with Yahoo as its default search engine, as opposed to Google. This is interesting of course, because Android is Google’s mobile operating system. How many more deals like this will we see?

    Microsoft will eventually launch its new Windows phones, which will come with a Bing hardware key. Owners of these phones will automatically use Bing as their search engine when they hit the search button, which will be the most convenient way of searching from the devices.

    When you look at things like this, it almost seems as though popularity of specific mobile devices may dictate to some extent, search engine usage. Right now, Google powers the uber-popular iPhone’s search, but that could change in time. It appears that mobile carriers and manufacturers are playing an increasingly significant role in search usage (probably a good reason that Microsoft is said to be investing a billion in mobile).

    PC hardware traditionally hasn’t made search a focal point, and therefore hasn’t had a huge influence on what search engine a person uses. How much will PC use shift to smartphone use though? It’s not likely to completely replace it anytime soon (as MIcrosoft CEO Steve Ballmer implied in his keynote at SMX West yesterday), but I know personally, I’ve spent less time on my PC since I got my current phone, and much of the activity I use that phone for requires search (the most convenient method being the hardware search button).

    Then you have apps. New apps come out everyday, and you never know what’s going to be popular tomorrow. There are already apps out there changing how people find local businesses, for example. More apps mean more choices for the consumer, and that could mean an even greater scattering of search market share.

    It seems to me that mobile is the best thing search competition has going for it. For Google to defend its title, staying relevant in the mobile space is going to be key moving forward. Fortunately for them, they’re doing a pretty good job so far. Last I saw, Android usage was on the rise (though deals like AT&T and Yahoo’s seem to blur the lines a bit).

    How big of an impact do you think the mobile industry will have on the search market? Share your thoughts here.