WebProNews

Tag: Video

  • Social Video Chat Service vChatter Gets New Funding

    Social video chat service vChatter has secured a new $350,000 round of funding, which the company will use to ramp up their development team for faster velocity on the rollout of new features, a spokesperson for the company tells WebProNews. This brings the company’s total funding up to $600,000 after raising an initial seed round of $250K in the summer of 2010.

    If you’re unfamiliar with vChatter, it’s a popular Facebook video chat application with a focus on family-friendly video chat (in other words, they’re aiming to avoid the Chatroulette curse, which it should be able to do naturally being a Facebook app). vChatter did launch a standalone site in December, however. vChatter is also powering Bebo’s bChat service.

    To date, over 130 million calls have been established with vChatter (since its founding last May), the spokesperson tells us. It has about 4 million registered users.

    vChatter Gets New Round of funding
    The new funding comes from a prominent group of angel investors led by Dave Kennedy.

    "We have been approached by several VC firms, but decided to raise only what we needed from angels, minimize the dilution, and scale the business before taking institutional money," says CEO Will Bunker.

    "As Will’s partner on the first successful online dating service that would become Match.com, I know first-hand Will’s ability to pioneer a new category and build a successful web business. vChatter has the potential to become as popular and influential as Match," adds Kennedy.

    For what it’s worth, the average time on site for vChatter is 5 minutes 40 seconds.

  • YouTube Provides More Information About YouTube Trends

    As reported last week, YouTube has a new site called YouTube Trends aimed at tracking popular clips on the site. The company claims that 35 hours of video is uploaded to YouTube every minute, so YouTube Trends should provide a good way to find some of the stuff that gains traction. 

    While the site was announced a week ago, YouTube is now providing a bit more information about it

    "YouTube Trends features new algorithmically-generated feeds that highlight which topics and videos are trending right now," explains YouTube Trends manager Kevin Allocca. "The site also offers a ‘top videos’ module and a blog with more in-depth explorations of videos, trends, news, and cultural phenomena as seen through the lens of YouTube." 

    "We’ve also created a Trends Dashboard that lets you quickly explore what’s popular in different cities in the U.S. and around the world, as well as within specific demographic groups," adds Allocca.

    YouTube created the following video introducing the site:

    Last week, YouTube began a 12-day countdown to the holidays, lokoing at the top videos of the year. The site currently points to the top videos in a variety of categories, such as: sports, movie trailers, news/politics, parodies, tech, hip-hop music, vehicles, non-profits and activism, and animals. 

    YouTube aims for the site to be the "water cooler for web video."

  • AOL Gets Big on Video

    AOL has launched a new AOL Video division, which the company says will aggregate its online video library assets under one "strategic umbrella." The company also says it delivers on the entire video value chain from creation through syndication to distribution, consumer experience and monetization. 

    YouTube has a new competitor. AOL’s video streams increased from 192 million in July to 493 million in October following the company’s acquisition of 5min Media, the co-founder of which (Ran Harnevo) will oversee AOL Video. 

    "AOL’s acquisition in September of 5min Media brought distribution and market reach to more than 800 premium digital publishers with a combined 300 million monthly UVs, and 350 million monthly video streams (including ad and content videos)," AOL says. "Additionally, AOL has video content from more than 1,000 of the world’s largest media companies and professional independent video producers; more than 3,000 freelance filmmakers, editors, animators, voice talent and writers/producers to create quality, professional video; and more than 200,000 categorized, tagged and rated videos across 21 verticals including home, food, beauty/fashion, health and travel."

    "In just a few short months, you can see by the data that our commitment to video is really paying off for users and advertisers," said David Eun, President of AOL Media & Studios. "We have no doubt that video is the future of content on the Web, and AOL’s goal is to be the market leader at every point on the value chain. Our distribution capability is the keystone that links the high-quality video content we create at AOL to the premium publishers that carry it, the engaged users who consume it, and the premium brands that partner with us to create it."

    AOL Video

    The company has its own HD studios in L.A. and New York for producing its own original content. This year the company has closed deals with over 20 premium content partners and digital studios.

    "Other video franchises across AOL’s owned and operated properties include, AOL Sessions; The Engadget Show; Translogic on AOL Autos; a number of shows on Cambio.com – Cambio Connect, Cambio Style, Cambio Goes Home, Cambio Cares; and The Secret Millionaire’s Club on AOL Kids," the company notes. AOL recently acquired TechCrunch as well, which has TechCrunch TV

    From here on out, we can likely expect AOL to announce a lot more video content partnerships, it’s good timing with more connected TV devices hitting the market.

  • AOL Launches New Video Program

    AOL Launches New Video Program

     AOL said today it has launched an original video program that will be featured on its recently relaunched homepage.

    AOL’s “The One,” launches today and was created in partnership with Next New Networks, a provider of original video content.

    The One” is a two-minute commentary from a number of contributors including bloggers, journalists, and comedians who share their thoughts  on a variety of topics including politics, lifestyle, entertainment and culture.

     

    Watch more The One videos on AOL Video

     

    (more…)

  • NYTimes.com Taps Taboola For Video Recommendations

    The New York Times has implemented video recommendation technology from Taboola, on its online video section, NYTimes.com.

    Taboola video recommendations are based on algorithms that combine behavioral and contextual data to analyze users’ engagement with videos they watch and generate real-time predictions for other videos of interest.

    Adam-Singolda The recommendations appear as list of thumbnail images in a section titled "Other Videos You May Like," below the video player and at the end of the video.

    “At Taboola, we have A/B testing built into our culture and product innovations, constantly quantifying the lift our technology provides against different alternative types of recommendations," says Adam Singolda, founder and CEO of Taboola.

    "NYTimes.com is a leader in video news and information, and Taboola’s targeted recommendations will help users to navigate The Times’ extensive video collection, discover more high-quality videos on topics they like and stay on the site longer."

    Taboola says it makes recommendations to over 51 million unique users monthly across of network of publishers including CNN, Kiplinger, Slate, Demand Media, and Revision3.
     

  • NFL.com Partners With Akamai On Higher Quality Video

    NFL.com Partners With Akamai On Higher Quality Video

    The National Football League said today it will offer higher quality online video via the Akamai HD network.

    The majority of video content on NFL.com will be offered in higher quality across the Akamai HD Network, including NFL.com Live: Thursday Night Football, video highlights of every NFL game and coverage of other NFL events.

     

    NFL-Akamai

     

    In addition, exclusive video within the new NFL Fantasy Football game will be offered in higher quality through Akamai’s HD Network.  The improved content will be made available in multiple bitrates up to 3.2 mbps.

    "We think HD quality video will have the same impact online as it has on television," said Hans Schroeder, NFL vice president of media strategy and development.  

    "Our multi-year partnership with Akamai will help us deliver the highest quality NFL video experience to our fans."

     

  • Facebook And Twitter Driving Referral Traffic

    Online video viewing grew across all media categories in the second quarter with unique viewers increasing on average 2.8 percent per month, and consumers watched 11 percent more videos-month-over-month compared to the first quarter, according to a new report from Brightcove and TubeMogul.

    Video consumption on newspaper sites grew the most over this period, surging to 65 percent more views than the previous quarter due to the coverage focused on the oil spill in the Gulf of Mexico.

    Referral traffic for online video from Facebook and Twitter is growing faster than from traditional search engines. At current growth rates, Facebook will surpass Yahoo within the year to be the second only to Google for video referral traffic.

     

    Facebook-Referals

     

    While Facebook and Twitter are attracting more viewers, they are also leading to the highest levels of engagement for video on television network and music entertainment websites.

    Consumers watched more minutes per view on official media websites versus online destinations with syndicated video content.

    Other highlights from the report include:

    *Nearly 60 percent of brand managers plan to invest more in online video in the next 12 months.

    *More than 65 percent of brand managers indicate that the primary focus of their online video initiatives is awareness, followed by lead generation (21 percent) and e-commerce (12 percent).

    *70 percent of respondents said they plan to add mobile video to their marketing mix in the next 12 months.

    *Consumers who find marketing and e-commerce video via Facebook and Twitter have the longest viewing times (1:24 minutes and 1:18 minutes respectively), while traffic originating from Yahoo! search (0:52 minutes) and display ads (0:52 minutes) tied for shortest.
     

     

  • Facebook Creeps Up the Charts as 178 Million Americans Watch Online Video

    comScore released its Video Metrix data for July today. According to this, 178 million people in the U.S. watched online video content during the month, watching an average of 14.7 hours per user.

    During the month, Facebook moved up from the fourth position to the third position behind Yahoo properties, and of course Google properties at number 1. Facebook accounted for 46.6 million viewers.

    Hulu generated the highest number of video ad impressions at 783 million in July. Americans viewed nearly 3.6 billion video ads in all. NewTeeVee notes that four out of five Hulu videos are ads.

    Top Video Properties in July

    Ranked by Video Ads - Online Video Properties

    84.9% of the total U.S. Internet audience viewed online video during the month. The average video duration was 4.8 minutes. The average duration of online video ads was 0.4 minutes.

    Video ads accounted for 9.8% of all videos viewed and 0.9% of all minutes spent viewing video online.

  • American Greetings Launches Facebook Video App

    AmericanGreetings.com has introduced a video greeting that includes Facebook profile photos and information to allow users to put their friends into birthday wishes.

    The new greeting, called "Breaking Birthday News," features a news broadcast that can be customized for the recipient, the app is free for all Facebook users.

     

    American-Greetings-Facebook

     

    "This new greeting is a fun combination of our continued work with Facebook and the enhancement of high-quality video to present greetings unlike anything else available," said Jane Carpenter, vice president of brand marketing, AGInteractive.

    "We know that consumers will have a lot of fun with the video greeting, and we are looking forward to creating new ways to enhance their experience on Facebook even more."

    After choosing to send the greeting, users can select a friend from their list of connections, customize the greeting with a message and post it on their friend’s wall.
     

     

  • Adobe Contest Looking For #1 Photoshop Fan

    Adobe Contest Looking For #1 Photoshop Fan

    #1 Photoshop Fan from Adobe Next Photoshop Evangelist on Vimeo.

    Adobe is running an interesting contest right now. They are inviting people to upload a two minute length tutorial video to Vimeo sharing why they think that they should be the next Photoshop evangelist.

    From Adobe: “submit a two-minute Photoshop video tutorial demonstrating why you should be the Next Photoshop Evangelist. Your video must use Photoshop CS5, a new Photoshop CS5 feature, and, to celebrate the 20th anniversary of Photoshop, incorporate the concept of “20″ somewhere in the final image. Have fun!”

    Once you make your video you submit it to their Vimeo group here.

    Adobe will then select up to 12 finalists where the general membership of their Facebook Photoshop Community will vote on which finalist video is the best for the Grand Prize.

    The Grand Prize winner will receive a copy of Creative Suite 5 Design Standard, a trip to Photoshop World (Spring 2011), the chance to demo their tutorial at the conference, roundtrip coach airfare, lodging and meals. All Finalists will also be showcased on the Photoshop YouTube channel.

    So Adobe’s incorporating Vimeo in this one. YouTube. And even Facebook. A nice contest that touches on a lot of the social web.

    Personally I think someone could do something pretty creative with the new painting features using the mixer brush that’s new in CS5. By the way, here is my own review on the new CS5 from a few months back.

    Submissions must be in by August 24th.

    Good luck!

    Comments

  • YouTube To Provide Upcoming Video Producers With $5 Million

      Think you’ve got a video idea cooler than OK Go, but don’t have the cash to produce it?  If you’ve already had some success on the online channel, help may be on the way.image from www.hsdent.com

    YouTube has announced a plan to give out $5 million in grants to worth video creators. The YouTube Partner Grants program will invest in select emerging video producers and their goal is "to catalyze the creation of new ideas and production models" from some of the online video channel’s more innovative creators.

    Here’s how it works:

    • YouTube is identifying eligible partners based on factors such as video views, subscribers, growth rate, audience engagement and production expertise.
    • Selected partners are contacted by YouTube and invited to submit a Grant proposal.
    • Proposals are evaluated by YouTube based on signals which include projected performance, distribution plan, marketing plan, cost requirements and appeal to advertisers.
    • If approved, funds are transferred to the partner so they can get started on their project.
    • More info here.

    Comments

  • Increase Viewership and Monetize Videos on Facebook

    Palo Alto-based Dyyno has introduced what it claims is the first free Facebook app for businesses that want to produce, distribute and monetize video for marketing and promotional efforts. Given Facebook’s huge user base, this is likely a very welcome effort.

    Dyno Facebook App"Dyyno’s Facebook application supports Facebook’s social graph by including the ‘Like’ and ‘Share’ buttons allowing businesses to exponentially increase viewership of video content," a representative for the company tells WebProNews. "Enterprises and SMBs can also monetize video assets through utilizing in-stream advertisements."

    "Businesses can not only increase viewership and monetize video content through the Dyyno Facebook app but also improve engagement among fans and viewers by playing high quality live and on-demand videos within Facebook," says President and CEO Raj Jaswa. "With the Facebook platform, video views can go from 100 to 100,000 to millions in literally minutes; only a P2P video distribution platform like Dyyno can support that kind of scale."

    The app lets businesses offer high-quality live streaming and on-demand video through Facebook. Businesses can create an external Dyyno channel in the cloud and control their video content outside of Facebook.

    Dyyno claims it already has over 400 beta users of the app on Facebook, in addition to over 100,000 registered users of its platform.

  • Length Of Online Video Viewing Increases

    Length Of Online Video Viewing Increases

    A new eMarketer survey points to a brighter future for online concerts and other forms of long form music videos. “If the first iteration of online video was about silly pet tricks on YouTube, the next wave will be about professionally produced full-length content…” according to Paul Verna, eMarketer senior analyst. “This shift will be propelled by a combination of technology integration, demographics and a growing comfort level with the idea of watching video hosted on Websites.”

    image from www.emarketer.comMuch of the growth in long form video viewing comes from the growth of Hulu and the increasing integration of the internet and television sets. In fact,  In-Stat expects US shipments of Web-enabled devices that support TV applications to increase from 14.6 million this year to 83.4 million by 2014.

    But overall video viewing is growing too, so don’t expect the the quick pleasure of short form music videos to go away anytime soon. 

    Online Video Growth Stats

     

    image from www.emarketer.com The highest penetration of online video viewing is among 18- to 24-year-olds, with 25- to 34-year-olds and teens not far behind. Retrevo found that 29% of under-25s get all or most of their TV online, compared with 8% of the video viewing population as a whole.

    image from www.emarketer.com

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  • Life Of The YouTube Video Is Shortening

    Life Of The YouTube Video Is Shortening

    The average YouTube video gets gets 50% of its views in the first 6 days, according to TubeMogul  via Silicon Valley Insider. After 20 days, a YouTube video has had 75% of its total views and the average video lifespan is probably getting shorter. In 2008, it took 14 days for a video to reach 50% of its views and 44 days to hit 75%. Lesson to marketers: post early and often.

    Comments

  • YouTube Makes Changes to Where Users Spend Most Time

    Update: YouTube is reportedly making the new design live on all YouTube video pages today.

    Original Article: YouTube has unveiled a new version of its video pages. They are not rolled out as the default at this point, but users can opt-in to view them in the new format (they can easily opt out as well).

    "In the coming weeks, we’ll be eager to hear what the community thinks and, as with many things in this newly designed user experience, we’ll incorporate their feedback in future iterations," a representative for YouTube tells WebProNews.

    "YouTube is about creating and watching the world’s biggest video collection; therefore, the design should make the video the star," says YouTube. "To that end, the new look is more subdued, stripped down and simple than before. The design should help ease users into advanced features, while providing power users with all the functionality they want."

    Here is a look at the design before and after (respectively):

    YouTube - Before

    YouTube - After

    The new page includes a "next up" video list. Other videos in the queue on the right side of the page will be based on information about how you found the video. If you get to the video through search, the rest of the search results will end up on the video page. If you arrive on a video from a playlist or recommendation, that will also be reflected in the queue.

    More specific info about the video is featured under the video, with the description and stats in one place. A new expand capability is included to reduce clutter. Actions like sharing, rating, saving or flagging a video are also now all grouped in one button bar.

    YouTube has replaced the five-star rating system with a like/dislike system. According to the company people pretty much just used the one star and five star options anyway. "Liking" a video will save it to your favorites.

    The new design comes with some new size and quality controls in the player. "When you pick the size, we’ll serve you the ideal quality," says YouTube. "For those of you hungry for more control, you can pick the specific video quality (for example, SD, HD or 1080p) in an associated drop-down menu. We’ll warn you when we think there may be a better quality choice, but the control is in your hands."

    Users will be able to search for other videos while a video is still playing, and the results will show on that same page. That will be a very nice addition.

    Also, there is more prominent placement of channel/subscriber information, a new "see more videos" feature, and a change in channel banner placement. YouTube says that you may notice an absence of the "more from [your channel]" feature, but this is only temporary. It will be back.

    Right now, YouTube is just letting users opt-in for the new design by clicking this link, but says the opt-in process will be made more accessible soon. If you have opted in, but wish to revert back to the old style, there is an opt-out link at the top of the new video page.
     

    Related Articles:

    > Will YouTube Be the Place to Rent Movies?

    > YouTube To Experiment With Live Sports Coverage

    > Google Gets Patent For YouTube Gaming

  • 173 Million Internet Users Watched Online Video In January

    comScore today released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Highlights from the report below:
     
    • The top video ad networks in terms of their actual reach delivered were: BrightRoll Video Network with 27.2 percent penetration of online video viewers, SpotXchange Video Ad Network with 19.8 percent, and Tremor Media Video Network with 16.6 percent.
    • 135.4 million viewers watched 12.7 billion videos on YouTube.com (93.4 videos per viewer).
    • The average Hulu viewer watched 23.5 videos, totaling 2.3 hours of videos per viewer.
    • The duration of the average online video was 4.1 minutes.
    Top U.S. Online Video Content Properties* by Videos Viewed
    January 2010
    Total U.S. – Home/Work/University Locations
    Source: comScore Video Metrix
    Property Videos (000) Share of Videos (%)
    Total Internet : Total Audience 32,410,886 100.0
    Google Sites 12,816,043 39.5
    Hulu 903,078 2.8
    Microsoft Sites 491,753 1.5
    Yahoo! Sites 435,487 1.3
    Viacom Digital 361,228 1.1
    Fox Interactive Media 293,008 0.9
    Turner Network 283,244 0.9
    AOL LLC 241,991 0.7
    Vevo 226,125 0.7
    CBS Interactive 217,407 0.7

    Comments

  • More Email Marketers Using Video

    Small and medium-sized business (SMB) marketers are becoming increasingly convinced of the positive results of video email, social media and personalization, according to a new report from GetResponse.

    Over 80 percent of respondents plan to use video emails in 2010 and over 90 percent of SMB marketers who use video emails report it delivers significant conversion rates.

    More than half of respondents said video emails can increase click-through rates. One in three marketers believes video can improve brand image and increase customer loyalty. Over 20 percent of marketers believe that video emails can also reduce support and training costs. Only 4.7 percent of email marketers do no see any benefits from using video email.

    Video-Email-Marketing

    "Today’s marketers are mindful of the importance of delivering relevant content and one-to-one messaging based on preferences and behaviors," said Simon Grabowski, founder of

    GetResponse

    .

    "It’s all about putting the ‘human element’ back into marketing through the use of video and social media conversations."

    Other highlights from the survey include:

     

    •   Social media: A 113.2 percent increase in use of links to new messages on social media pages; a 109.1 percent increase in use of sign-up forms on Facebook, etc. fan pages; 88.8 percent will increase share options and 71.6 percent  more will place "follow us" links in email messages.
    •   Personalization: 53.80 percent of SMB respondents said they intend to increase targeting and personalization in 2010; 52.40 percent will try to improve email title and subject line personalization.
    •   Behavioral targeting: Nearly 75 percent of marketers claim that behavioral targeting can result in significant or moderate increases in email marketing effectiveness. Only 2.8 percent did not consider behavioral targeting an effective practice.
  • Google Video Compression Developer Acquisition Complete

    Update: Late Friday, Google announced that it closed the On2 Technologies acquisition, valued at about $124.6 million, after On2’s shareholders voted to approve the transaction.

    "We’re excited to welcome the On2 team to Google and to continue to enhance the video experience for users on the web," said Sundar Pichai, Vice President of Product Management at Google. "Through rapid innovation in browsers and web standards, the Internet is becoming the leading platform for development. We believe On2’s engineering talent and technology will be an incredible asset for us as we work to improve this platform."

    Original Article: Google has announced that it is acquiring video compression technology developer On2 in a deal valued at about $106.5 million. Specifically, each outstanding share of On2 common stock will be converted into $0.60 worth of Google class A common stock in a stock-for-stock transaction.

    "Today video is an essential part of the web experience, and we believe high-quality video compression technology should be a part of the web platform," says Sundar Pichai, Vice President, Product Management, Google. "We are committed to innovation in video quality on the web, and we believe that On2’s team and technology will help us further that goal."

    On2

    "We’re thrilled that On2 is joining one of the world’s most innovative companies," says Matt Frost, interim CEO of On2. "After intensive review of On2 products, Google confirmed our long-held beliefs as to the quality of our video technologies. This transaction is a testament to the hard work of every On2 employee and the strongest possible endorsement of our products and people. On2 will continue to improve, support and sell our products throughout the transition. We believe that Google shares our ambitions and know that our products and expertise, combined with Google’s globally recognized brand, ingenuity and resources, will create an incredible team."

    The deal is subject to On2 stockholder approval, as well as regulatory clearances and closing conditions. It’s expected to be complete in the fourth quarter of this year.

    Google says it’s not at liberty to discuss the specifics of plans that will stem from this deal, one might speculate that it has something to do with YouTube, the world’s most popular video site, which Google owns, and has just introduced an AdSense-style program, which will surely rake in some money.

  • The Latest in Google’s Effort to Make the Web Faster

    YouTube has just launched a "Speed Dashboard", which makes speed information about videos available to users. YouTube’s Chris Dale tells us it "offers granular insight into what your YouTube video speed looks like."

    "We think it’s pretty cool and all part of our goal to make the web a faster place," he adds.

    Factors which affect your YouTube video speed include the speed of your Internet connection, the Internet Service Provider (ISP) you’re using, and the distance to the video servers. Users can compare their video speed to that of others in different regions and using different ISPs.

    "We may also list the YouTube speeds for users in your neighborhood but with different ISPs," says YouTube. "The speed numbers are calculated by measuring the speed at which YouTube video is received by the browser. This is then averaged over the previous 30 days provided you’ve used the same browser during this time period."

    Video Speed Dashboard

    Speed is something that Google as a whole has placed a great deal on emphasis over the last year or so. For one, they’re talking about making page speed one of the factors they use in ranking search results. The company has also provided webmasters with numerous tools to help them increase their own speeds. More about Google’s initiative for making the web master can be found here.

    The YouTube dashboard can be viewed by going to youtube.com/my_speed.

  • Online TV Shows May Get More Ad-Heavy

    Online TV Shows May Get More Ad-Heavy

    For the most part, online video has been much less ad-heavy than television programming. It is this very fact that has likely been a large part of the medium’s popularity. Things may be changing, however.

    According to Advertising Age, Nielsen is planning on making data available about the viewing of commercials that run in particular shows , whether they are viewed on TV or online. The data would start being available in September, and the publication says it will become the basis for ad negotiations next February.

    "But here’s the catch: For Nielsen to be able to provide the commercial rating, shows seen online will have to have the same group of commercials that run on TV," says AdAge’s Brian Steinberg. "If this system were adopted en masse — and it’s not clear that it would be — online viewing might be crammed just as full of commercials as the more traditional TV-watching experience."

    "Indeed, viewing programs on Hulu, the online video site owned by NBC Universal, News Corp. and Walt Disney, means encountering significantly fewer ads than one would see watching TV. And Disney’s ABC.com has met with some success by running ABC shows with just a few ads, often from a single advertiser," he adds. "But many TV executives say these methods don’t bring much, if any, profit — and therefore cannot continue."

    Online video has enjoyed tremendous growth over the last several years. In December, 178 million Americans watched 33 billion videos online, according to data from comScore. About 40% of that was at Google sites (like YouTube). The second largest amount of market share went to Hulu, at just 3%.

    Online Videos in December

    YouTube isn’t necessarily the place people go to watch full episodes of television shows. Hulu is. If videos at sites like Hulu become more ad-heavy, the market share gap could just increase even greater. It could also have an impact on both paid TV show downloads and piracy.
     

    Related Articles:

    > Google To Get More Interactive With Mobile Video Ads

    > IAB Releases Ad Unit Guidelines Updates

    > YouTube Videos In Adsense Could Drive Clicks

  • 178 Million Americans Watched 33 Billion Online Videos in a Month

    Research firm comScore has just released data about the U.S. online video market from December. Americans reportedly watched 33.2 billion videos online during that month. 178 million users watched video online.

    Google sites ranked at the top of the list by a significant margin, just like usual. Hulu was next in line with about a 12 million video difference. Google sites accounted for nearly 40% of the market share, with Hulu accounting for 3%. Here’s the top ten:

    Online Videos in December

    *Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

    According to comScore, users watched an average of 187 videos per viewer in December. That works out to be roughly 6 a day.

    "Google Sites attracted 135.8 million unique viewers during the month (97.5 videos per viewer), followed by Yahoo Sites with 59.8 million viewers (9.0 videos per viewer) and Fox Interactive Media with 56.8 million viewers (9.7 videos per viewer)," comScore says. "The average Hulu viewer watched 22.9 videos during the month, representing another all-time high for the property."

    The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 30.5% penetration of online video viewers, BrightRoll Video Network with 21.7%, and BBE with 21.2%.

    86.5% of the total U.S. Internet audience viewed online video. 134.4 million viewers watched over 13 billion videos on YouTube.com (97.1 videos per viewer). 44.9 million viewers watched 423.3 million videos on MySpace Sites (9.4 videos per viewer). The average Hulu viewer watched 22.9 videos, totaling 2.2 hours of videos per viewer. The duration of the average online video was 4.1 minutes.
     

    Related Articles:

    > Google To Get More Interactive With Mobile Video Ads

    > IAB Releases Ad Unit Guidelines Updates

    > YouTube Videos In Adsense Could Drive Clicks