WebProNews

Tag: Television

  • Panasonic Turns Down Android Due To Costs

    One of Android’s biggest selling points (so to speak) is that it’s free; Google doesn’t charge anybody a dime to use the operating system it would like to see powering phones, netbooks, and all other sorts of devices.  Unfortunately for Google, a major electronics manufacturer has concluded that using Android is still an expensive proposition.

    Google AndroidLook at it this way: if someone offered you an authentic racecar, it’d be a nice gesture.  But you’d still have to find a place to store it, obtain a tow vehicle and trailer (those things aren’t street legal, you know), and get who knows how many accessories.  Panasonic found itself stuck in a similar situation.

    Panasonic has nothing against the idea of using Android in a television set.  As reported by Cliff Edwards, it’s just that Android would "require processing power that adds too much to the cost of the set," according to Robert Perry, senior vice president of Panasonic Consumer Electronics.

    Now, that statement’s potentially embarrassing for Panasonic; it might invite some "figure it out" jeers.  Whether or not Panasonic’s at fault, though, this development is a bad sign for Google, since it’s losing a valuable potential partner.  And really, it’s not likely that Panasonic’s engineers are inept, meaning other companies may have the same problem.

    A big question is, then, whether Google will consider it worthwhile to make adjustments to Android, or will just accept this time out, sit back, and wait as advances in the chip market continue to occur.

  • Is the Future of TV Advertising Dependent on Search?

    The Wall Street Journal has the Blogosphere abuzz with rumors of Google testing a new set-top box with Dish Network, which would allow people to search television and online video content like YouTube. Google has given the usual "we don’t comment on rumor or speculation" statement on the subject.

    According to the WSJ, only a small number of Google employees and their families are testing the box, which runs on Google software (Android is implied), and lets users create personalized lineups of shows. The testing has reportedly been going on since last year. Aside from these things, the details are sketchy at best, which can only mean one thing: let the wild speculation commence.

    Assuming that this service ever comes to fruition, it could open up a lot of new opportunities for Google to dominate or at least heavily compete in areas in which it isn’t dominating already. Rather than doing too much speculation myself, allow me to just list some questions and open this up for discussion:

    – What if Google gets exclusive deals with Dish Network as well as other major satellite and cable providers? Google TV Ads already has deals in place to provide ads on close to a hundred cable networks.

    – What if Google makes more deals to boost its movie rental selection on YouTube? How big of a player would that make YouTube in the movie rental space? This will be something to keep an eye on with or without this box as Internet-ready TVs permeate the mainstream.

    – Will Yahoo and Bing be looking at opportunities like the Google/Dish Network box? Are they already?

    – What would widespread integration of web search and television mean for TV advertising?

    In the not-too-distant future, we may start to really see TV advertising getting more targeted, which has long been the medium’s biggest downfall. People often record shows simply so they don’t have to watch the commercials. What if the ads were targeted at the individuals watching the TV? What if they were relevant? Search advertising paved the way for this kind of relevancy, and may just be a key to the future of TV advertising in a world where viewers want their programming on demand.

    Google TV Ads

    There I go off on that speculation. This all sounds good in theory, but a lot of puzzle pieces have to fall in place, and a lot of stars have to align for this to become a reality. Deals must be made, and money must be spent. That’s not to say the concept is far-fetched.

    Consider that advertisers are finding online to be a better option than even the super bowl in some cases. This past Super Bowl, Pepsi skipped a TV spot for the first time in 23 years. TV is going to have to adapt.

    Tell us what you think.

  • Online TV Shows May Get More Ad-Heavy

    Online TV Shows May Get More Ad-Heavy

    For the most part, online video has been much less ad-heavy than television programming. It is this very fact that has likely been a large part of the medium’s popularity. Things may be changing, however.

    According to Advertising Age, Nielsen is planning on making data available about the viewing of commercials that run in particular shows , whether they are viewed on TV or online. The data would start being available in September, and the publication says it will become the basis for ad negotiations next February.

    "But here’s the catch: For Nielsen to be able to provide the commercial rating, shows seen online will have to have the same group of commercials that run on TV," says AdAge’s Brian Steinberg. "If this system were adopted en masse — and it’s not clear that it would be — online viewing might be crammed just as full of commercials as the more traditional TV-watching experience."

    "Indeed, viewing programs on Hulu, the online video site owned by NBC Universal, News Corp. and Walt Disney, means encountering significantly fewer ads than one would see watching TV. And Disney’s ABC.com has met with some success by running ABC shows with just a few ads, often from a single advertiser," he adds. "But many TV executives say these methods don’t bring much, if any, profit — and therefore cannot continue."

    Online video has enjoyed tremendous growth over the last several years. In December, 178 million Americans watched 33 billion videos online, according to data from comScore. About 40% of that was at Google sites (like YouTube). The second largest amount of market share went to Hulu, at just 3%.

    Online Videos in December

    YouTube isn’t necessarily the place people go to watch full episodes of television shows. Hulu is. If videos at sites like Hulu become more ad-heavy, the market share gap could just increase even greater. It could also have an impact on both paid TV show downloads and piracy.
     

    Related Articles:

    > Google To Get More Interactive With Mobile Video Ads

    > IAB Releases Ad Unit Guidelines Updates

    > YouTube Videos In Adsense Could Drive Clicks

  • Yahoo Makes Multiple Strides On Connected TV Front

    Today, Yahoo proved that it’s all about bringing together TVs and the Internet, and also that it has plenty of allies in that mission.  The company announced new partnerships, a wide release of the Widget Developer Kit, and a significant range of new TV widget providers and content.

    Press releases are often just four or five short paragraphs.  There’s an introduction, a brief description of whatever’s happening, an exec’s glowing take on it, and then something about the company’s guaranteed success.  Yahoo’s release about bringing the Internet to more living rooms was a whopping (and largely fluff-less) 1,230 words.

    Let’s talk first about the partnerships.  Yahoo expanded an existing arrangement with Vizio, and reached new deals with Hisense (a TV provider), MIPS Technologies (which deals in processor architectures and cores), Sigma Designs (a media processors specialist), and Viewsonic (which’ll package the Yahoo Widget Engine together with a media player).

    Next there’s the matter of the Widget Developer Kit.  Quite simply, as Yahoo explained in its release, "Yahoo is making its Widget Developer Kit (WDK) broadly available for developers and publishers who want to extend their brand, services, and content to a mass market."

    Finally, new widgets from nine entities (including CNBC, Dailymotion, and The Weather Channel) have arrived, and Brightcove, FrameChannel, 1Cast, and Zinc have cracked open their content libraries.

    Assuming Internet-connected TV catches on – which isn’t a sure thing in the near future – Yahoo will be very well-positioned in this market.

    Related Articles:

    > Yahoo Hires New SVP Of Partnerships

    > Kaufman Bros. Analyst Upgrades Yahoo

    > Yahoo Time Spent Stats Up After Ad Campaign