Lyft is ditching the giant, pink mustache that has adorned all some of its fleet since the company’s launch.
Don’t worry – the pink mustache is still going to be there. Except now it’s going to be smaller, dash-mounted, and not furry.
“It was this big giant fuzzy thing. If you were going to an important business meeting, it might not be the best way to roll up … the reality is, people were using it less and less,” Lyft President John Zimmer told Wired in a interview.
And for the new glowstache?
It’s “more modern, more fresh, and also more acceptable for everyone,” says Zimmer.
The future is here, and it's bright pink. Introducing the Glowstache: http://t.co/JU4bwKdnq2 pic.twitter.com/51lA1WGgzr
— Lyft (@lyft) January 20, 2015
Cool.
Image via Lyft, Twitter