Microsoft is continuing its transformation of Bing into an AI powerhouse, adding the DALL-E AI image creator to its Bing AI.
OpenAI debuted DALL-E in early 2021, an AI model that can draw images based on text prompts. As OpenAI’s biggest single investor, Microsoft has access to its tech and is using it as the backbone of Bing AI.
Microsoft is now including DALL-E as part of Bing, giving users the ability to have the AI create images for them.
“We’re excited to announce we are bringing Bing Image Creator, new AI-powered visual Stories and updated Knowledge Cards to the new Bing and Edge preview,” writes Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer. “Powered by an advanced version of the DALL∙E model from our partners at OpenAI, Bing Image Creator allows you to create an image simply by using your own words to describe the picture you want to see. Now you can generate both written and visual content in one place, from within chat.”
The new feature will begin rolling out to users with access to the preview starting today.
“For those in the Bing preview, Bing Image Creator will be fully integrated into the Bing chat experience, rolling out initially in Creative mode,” adds Mehdi. “By typing in a description of an image, providing additional context like location or activity, and choosing an art style, Image Creator will generate an image from your own imagination. It’s like your creative copilot. Just type something like “draw an image” or “create an image” as a prompt in chat to get creating a visual for a newsletter to friends or as inspiration for redecorating your living room.”
Users who haven’t signed up for the preview can do so here.