WhatsApp is now delivering over 100 billion messages a day, solidifying its position as one of the most popular communication methods.
In February WhatsApp made headlines when it announced it had crossed the two billion users mark. The platform shows no sign of slowing down, with Will Cathcart, Head of WhatsApp at Facebook, announcing the latest milestone.
This year we've all relied on messaging more than ever to keep up with our loved ones and get business done. We are proud that @WhatsApp is able to deliver roughly 100B messages every day and we're excited about the road ahead.
— Will Cathcart (@wcathcart) October 29, 2020
Facebook has been looking for ways to monetize WhatsApp to help recoup the $19 billion the company paid to acquire it. After flirting with the idea of ads within the app, the Facebook pivoted to business and finance options instead. In July the company announced its WhatsApp Business app had cross the 50 million users mark.
Given the platform’s popularity, there is still plenty of room for Facebook to grow WhatsApp’s business and finance services.