Twitter, a company that’s basically had the same amount of users for the past year, is looking to improve its reach with a new TV ad running during the World Series.
It’s called “Post Season”, and the 30-second spot highlights Twitter’s new Moments feature.
Check it out:
What do you think? If you’re not a Twitter user, does that entice you?
It’s keen for Twitter to advertise its new Moments tab, as that’s the feature that the company hopes will get more people involved with the social network. Everyone knows what the base Twitter experience is like, and showcasing that is unlikely to bring in droves of new users.
But showing how Moments, Twitter’s feed of curated stories it launched earlier this month, lets you follow the World Series action is probably the smartest way to advertise the service.
As we reported on Tuesday, Twitter’s user growth is absolutely anemic.
In July, Twitter’s then-temporary CEO Jack Dorsey reported 304 million monthly active users (excluding SMS Fast Followers). “We are not satisfied with our growth in audience,” he said.
Now, permanent Twitter CEO Jack Dorsey is reporting only 307 million MAUs for Q3. Twitter only gained three million new monthly active users over the last few months.