If you’ve been following politics and social media for the past few years, it shouldn’t surprise you that Obama’s White House is making another move into another form of social media. This time, it’s Pinterest that’s welcoming the official residence of the First Family.
Today, the White House has announced that they are officially on Pinterest. In just a few hours (and with only 1 pin), the page has already amassed over 7,100 followers.
The White House says that they will use Pinterest for everything from “inspiring quotes and images” to “infographics that help explain key issues to details about the life inside the White House.” They’ll start pinning on December 17th.
“From the very beginning, President Obama and the First Lady have taken steps to make this the most open White House in history. ‘It’s the “People’s House,’ said First Lady Michelle Obama, ‘It’s a place that is steeped in history, but it’s also a place where everyone should feel welcome. And that’s why my husband and I have made it our mission to open up the house to as many people as we can.’
That’s why the White House is open for virtual tours 24/7 through the Google Art Project and why you can follow us on Twitter, Facebook, Flickr and other places around the web. And, it’s why we’re now thrilled to add Pinterest to the list,” says White House Director of Online Engagement Kori Schulman.
Both the President and Michelle Obama already have Pinterest account, the former having joined back in March of this year and the latter just a few months later. Both of those pages created campaign-related pinboards but have not made a pin in about 4 weeks. It seems that the new White House Pinterest account will become the official account for the Obama family.
In order to celebrate their foray into the world of Pinterest, the White House is holding a contest to let some people visit the residence for a special “Holiday Social.” All you have to do is follow the White House on Pinterest and apply here.