Last year, Google launched a pilot for AdWords Business Credit in the United States, giving small businesses an AdWords branded credit card. Now, Google is expanding the pilot into the UK, and says it will also send more invitations out in the States later this month.
“Small business owners are used to being pressed: for resources, for time, and especially for credit,” says Google VP Treasurer Brent Callinicos. “Juggling expenses across different credit cards and managing seasonal business spikes and valleys doesn’t leave much room for other spending, like investing in a new oven at a pizzeria or treating a great customer to dinner.”
Google says 1,400 businesses participated in the initial pilot, and in a survey conducted after it launched, 74% said they use AdWords Business Credit as their primary form of AdWords payment.
Rates for the card range from 8.99% to 18.99% based on credit scores. Upon approval, Google will send those eligible a “welcome package” containing the credit limit, the card agreement, and of course the card.