WebProNews

Tag: youtube partners

  • YouTube Rewards Creators With Gold Play Button

    YouTube Rewards Creators With Gold Play Button

    You can argue all you want over the relevancy of the Oscars, it’s still pretty cool to brag about getting one. The golden statue will always be a reminder that you have the talent to be one of the best. Thankfully, YouTube is making it easier for creators to get recognized with their own golden trophy.

    YouTube announced today that every YouTube Partner whose channel amasses over one million subscribers will get a gold-plated play button to hang wherever they wish. That’s not all as those creators will also get a $500 gift card to purchase more video equipment alongside a limited edition camera case.

    To make the feat of getting one million subscribers even more impressive, only 80 or so channels have reached that point so far. Out of those 80 channels, there are over 500 million subscriptions and 251 billion views.

    So who won one of the coveted gold-plated play buttons? Some of my, and apparently your, favorite channels like Epic Meal Time and Mondo Media. It’s good to see that YouTube is beginning to honor such artistic endeavors.

    What if you haven’t reached a million subscriptions yet? What if you only have, say, 100,000 subscriptions? YouTube has something for you as well. Over 1,400 channels will receive the $500 gift card and a new camera case to help them reach one million subscribers.

    YouTube will be doing this on a continual basis as well so start getting those subscribers. Maybe one day the gold-plated play button will become the solid gold play button and be offered at the YouTube equivalent of the Oscars. We can only dream.

  • YouTube Partners Treated To $1,000 Shopping Sprees

    YouTube videos that look like and sound like they were shot with $40 cell phones and tin cans on strings are about to become much more rare.  YouTube announced this afternoon that it’s going to let 500 YouTube partners conduct shopping sprees on its dime, only the actual total should be closer to $500,000.

    A post on the YouTube Blog explained, "[W]e’re giving a $1,000 credit at B&H Photo to 500 partners around the world, who primarily create and distribute their content online, to purchase new video production equipment.  This group includes well-known YouTube stars like ShayCarl, MysteryGuitarMan and FreddieW . . . and also successful musicians like Kina Grannis and promising new talents like EmilyNoel83, who was the inaugural winner of our ‘On The Rise’ program last month."

    Congrats to the content creators who will profit from this move.  Obviously, it’s a compliment regarding your talent, and we’re sure spending $1,000 will be fun, besides.

    At least a couple other entities/groups should benefit, too.  B&H Photo is going to see a considerable bump in sales, of course.  Then YouTube users are bound to enjoy the final results.

    YouTube itself might even come out ahead, at least in the long term.  If higher-quality videos attract more viewers and advertisers, the extra revenue could at some point outweigh the expense of the shopping spree.

    Here’s an interesting fact if you find that hard to believe: the YouTube Blog post stated, "Collectively, these 500 partners generated billions of video views in 2010 . . ."