You can argue all you want over the relevancy of the Oscars, it’s still pretty cool to brag about getting one. The golden statue will always be a reminder that you have the talent to be one of the best. Thankfully, YouTube is making it easier for creators to get recognized with their own golden trophy.
YouTube announced today that every YouTube Partner whose channel amasses over one million subscribers will get a gold-plated play button to hang wherever they wish. That’s not all as those creators will also get a $500 gift card to purchase more video equipment alongside a limited edition camera case.
To make the feat of getting one million subscribers even more impressive, only 80 or so channels have reached that point so far. Out of those 80 channels, there are over 500 million subscriptions and 251 billion views.
So who won one of the coveted gold-plated play buttons? Some of my, and apparently your, favorite channels like Epic Meal Time and Mondo Media. It’s good to see that YouTube is beginning to honor such artistic endeavors.
What if you haven’t reached a million subscriptions yet? What if you only have, say, 100,000 subscriptions? YouTube has something for you as well. Over 1,400 channels will receive the $500 gift card and a new camera case to help them reach one million subscribers.
YouTube will be doing this on a continual basis as well so start getting those subscribers. Maybe one day the gold-plated play button will become the solid gold play button and be offered at the YouTube equivalent of the Oscars. We can only dream.