WebProNews

Tag: Quantcast

  • Tumblr: We’re One Of The Top Ten Sites In The U.S.

    Tumblr announced today that it has become one of the top ten sites in the U.S. and has a worldwide audience of 170 million people (based on Quantcast data). The 170 million appears to be rounded up from 168 million, but still, Tumblr is seeing tremendous growth.

    Tumblr Quantcast Data

    Tumblr writes in a blog post, “This isn’t meant to be a brag – though you should definitely try our new Android and iOS apps if you haven’t yet – but a credit to all of your brilliant creative efforts. You guys have earned an audience bigger than the biggest TV networks, and you continue to make some of the most thought provoking, insightful, inspiring, funny, diverse, and compelling content being created today.”

    In an update to the post, Tumblr says it was actually bumped up to the number nine spot in the U.S. after a data refresh.

    In comScore’s Media Metrix for October, released last week, Tumblr was listed as the number 40 web property in the U.S. , just behind BuzzMedia (and ahead of Technorati Media and MySpace).

    In January, Tumblr was at 120 million monthly users, based on Quantcast data.

  • Quantcast: Android’s Market Share Near 20 Percent

    Look for (or hide from) more debates about the iPhone and Android devices.  Even as Apple fans prepare for all the hoopla surrounding another iPhone launch, it seems that Android’s achieved another victory, with Quantcast putting its U.S. market share up by a significant amount for May.

    Android ended May with a market share of 19.9 percent, according to the audience research firm, which means it achieved a month-over-month increase of 1.3 percent.  Quarter-over-quarter, its growth looks even more impressive, at 4.6 percent, and Android managed to gain 12.2 percent compared to a year earlier.

    Meanwhile, at least on a month-over-month basis, the rest of the categories Quantcast tracks were down.  iPhone OS’s share fell by 0.9 percent, the "Other" grouping lost 0.3 percent, and RIM OS experienced a decrease of 0.1 percent.

    The graph below shows that Android’s doing well compared to its competitors over an extended period of time, too.

    Of course, as always, these numbers will bear watching, and that holds especially true with the next iPhone’s release date so close.  But if the launch of the next iPhone isn’t able to give iOS a significant boost, things will start to look undeniably bad for Apple.

  • Seven-Year Google Vet Goes To Work For Quantcast

    It’s time for another personnel-related announcement, and this morning, Yahoo and Microsoft are off the hook.  Instead, it’s Google that someone is quitting, as a longtime employee of the company has decided to leave it in favor of a newly created position at Quantcast.

    GoogleJulio Pekarovic most recently held the title of "Vice President, Global Sales Finance Operations" at Google.  He’ll now act as Quantcast’s CFO.

    Given the size of that promotion – it’s not every day a VP is put in charge of an entire company’s assets – this development shouldn’t prove too embarrassing for Google.  Still, it appears that Pekarovic’s departure will represent a real loss.

    Quantcast’s statement announcing the move indicated, "While at Google, [Pekarovic] founded, developed and directed the organization responsible for supporting the operational finance activities of Google’s Global Sales Force and Business Development teams."

    Also, "Working closely with the Global SVP of Sales and CFO, Mr. Pekarovic helped grow Google’s annual revenue two hundred times to $21.8 billion and oversaw the global sales finance organization of 200+ finance professionals, supporting a sales force across 60+ worldwide sales offices for Google’s multiple business lines."

    Anyway, Pekarovic will now report straight to Quantcast’s cofounder and CEO, Konrad Feldman, and a hat tip goes to Robin Wauters.

  • Quantcast Finds Chrome, Firefox Have Trouble At Home

    Here are a couple odd facts for you: compared to people everywhere else, folks in North America dislike Chrome.  And individuals who live in Mexico, the U.S., and Canada are unusually big fans of Internet Explorer.  That’s what new Quantcast data implies, anyway.

    Quantcast, which measures and profiles audiences all over the world for advertisers, recently released some statistics concerning browsers’ market shares.  The stats addressed usage in seven different geographic regions: Africa, Asia, Europe, North America, Oceania, and South America.

    It turns out that Chrome is least successful in North America.  Firefox has also failed to catch on here the way it has everywhere else, and somehow, North America remains Internet Explorer’s best stronghold.

    Now for the flip side of things.  According to Quantcast, Chrome actually does best in South America.  Also, Europe is where Firefox has won the largest market share, and where Internet Explorer has cornered the smallest.

    Confused?  Marshall Kirkpatrick wrote, "At the very least it means that we North Americans should remember where we stand in terms of online sophistication by our mainstream population, relative to some other places in the world."