Tag: Citysearch

CitySearch Launches Daily Deals Aggregator

Taking advantage of all the buzz about daily deals, CitySearch has taken it upon itself to provide a convenient way for user to check out available deals from one spot (an iPhone or Android app).

CitySearch, a business of IAC, has launched Deals by Citysearch, a location-enabled local deals app that aggregates deals from advertisers from its CityGrid Media, as well as from third-parties like Groupon, TheDealMap, etc.

"Consumers are tired of having their inbox flooded with daily deals. What our users need is not another daily email but a mobile offering serving up the most relevant offers so they can say, ‘These deals are about me,’" said JP Bedoya, Senior Director of Citysearch. "We have curated the best local deals and allow users to search based on their individual needs when they are on the go."

CitySearch also added a new Deals section to its website.

For the Android app, CitySearch worked with Skyhook to integrate its location engine into the Deals product.

CitySearch complemented the launch with a contest, allowing one person to win a month of free deals.

February 15, 2011
Citysearch and AT&T

AT&T Interactive and Citysearch have expanded their relationship, so that sponsored listings on YP.com (the rebranded yellowpages.com), can be displayed across CityGrid, Citysearch’s local content and advertising network the company told us about in March.

Citygrid, Citysearch told us, would give local advertisers access to a pay-for-performance ad platform and campaign tools, a scalable SEO solution on the web, local listings optimization, and wider distribution.

One commenter on our previous coverage of Citygrid said, "I saw their presentation and I feel that any SEO value is minimal. I love the concept of a one-stop shop for all things local, but this is not a complete (or even almost complete) solution. Maybe as it gets developed out a bit it will have more value.”

"The expansion of our partnership with AT&T Interactive is an opportunity for two leading names in local to offer additional value to both advertisers and consumers," says Citysearch CEO Jay Herratti. "By combining AT&T Interactive’s massive sales organization with the reach of CityGrid, local advertisers will be able to reach millions of consumers across a variety of local properties."

"The local marketplace is an increasingly attractive and effective opportunity for advertisers to reach ready-to-buy consumers," adds AT&T Interactive President and CEO David Krantz. "Combined with the reach of AT&T Interactive’s comprehensive local ad network, our collaboration with Citysearch supports our long-time commitment to drive qualified leads for our advertisers across the web and other high-trafficked platforms including IPTV and mobile."

Do you see this expanded relationship as a good thing for your local business? Let us know what you think.

May 5, 2010
Citysearch Launches Cityseries iPad App

There’s no shortage of iPad app announcements flying out of the press rooms. You can include Citysearch in the mix. The company has introduced an iPad App called Cityseries.

"The cityseries app will offer users the great Citysearch editorial content they’ve come to know and love, with an innovative digital magazine format built specifically for the iPad," a Citysearch representative tells WebProNews.

Features include:

– Scoop from Citysearch editors and other users on what’s hot (and what’s not) in your city

– Business profile details: address, phone, maps & directions, photos, hours of operation and more

– A new digital magazine format with design functionality specific to the iPad including popovers and page-flip transitions

"Knowing the iPad will change the way users consume content, we set out to build a different app with a brand new layout that inspires users to discover more about their city," said Kara Nortman, senior vice president, publishing at Citysearch. "With cityseries, we focused on highlighting our content in a new digital magazine format allowing users to interact with the best of Citysearch in a new medium."

The app is a free one, and of course is available in Apple’s App Store.

April 5, 2010
Citysearch Has New Way for Local Businesses to Advertise

Citysearch recently announced a set of APIs to make all of Citysearch’s local listings content and advertising available to other Websites and mobile apps. It’s called CityGrid. Today, the company announced an online advertising solution called CityGrid Complete, as an extension of that.

CityGrid Complete was built around an investment from Citysearch in OrangeSoda. CitySearch tells WebProNews that with the investment, they will offer local advertisers:

– Access to a pay-for-performance advertising platform and campaign management tools

– Scalable search engine optimization solution on the Web, including targeted keyword optimization, and reporting (ranking, conversation tracking and trending)

– Local listings optimization, including business profile optimization and phone call tracking and reporting

– Wider distribution across CityGrid

"Whether it’s driving new customers to our advertisers from major search sites or mobile applications, CityGrid Complete is about delivering local businesses the highest quality leads for the best value," said Citysearch CEO Jay Herratti. "By combining the distribution power of CityGrid with OrangeSoda’s platform, every small business in America now has access to a one-stop local advertising solution with SEO strategies and tactics that historically required a large dedicated team of experts."

"Every search engine has introduced local directory listings prominently in their organic search results and this has given small businesses another way to get featured in the search engine results real estate," said Jay Bean, CEO of OrangeSoda. "For over 15 years, Citysearch has helped small businesses gain exposure on other websites, and now they want to help small businesses gain better exposure through organic search results. By bundling our expertise and tool set with CityGrid, we are offering small businesses a revolutionary local online advertising package that no other company offers."

OraneSoda has provided SEO services to brands like International Truck, Remax, and Jiffy Lube.

March 8, 2010