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Tag: Bango

  • Buy Stuff In Mobile Facebook Apps, Get Billed By Your Carrier

    Back in February, Facebook and Bango announced a partnership, which would see Bango providing mobile payment services for Facebook. Today, Bango announced that its Facebook integration is now live.

    This appears to be an extension of the carrier billing feature Facebook revealed in June.

    Bango is providing Facebook with mobile web carrier billing in the US, the UK and Germany, with more countries to come throughout the rest of the year. The offering enables Facebook users to purchase digital content without the use of premium SMS messages or “the limitations of credit cards”.

    “App stores, publishers and content providers use Bango to collect payment from mobile users for online content and services,” says Bango. “Bango’s pervasive presence across app stores, publishers and mobile operators creates a platform effect for its partners, leading to more identified mobile users and maximizing the number of single-click payments. The result is significantly higher rates of collection. This is the experience that Facebook is now using for its smartphone payments service on the mobile web.”

    “Conventional operator billing is expected to achieve around a 40% conversion rate,” the company says. “Put simply, most mobile commerce customers who click ‘buy’ do not successfully buy. Billing with the Bango payment platform delivers an average conversion rate of 77%. Most users who click ‘buy’, do buy.”

    Bango’s offerings are already in use by Google Play, Blackberry App World and Opera Mobile Store. Soon, it will provide payment services to Amazon as well.

  • Facebook And Bango Partner On Mobile Payments

    Facebook has partnered with Bango, a provider of billing and analytics for app stores, mobile apps and sites. Bango will provide payment services to Facebook.

    Growing mobile use, and the lack of monetization of mobile users were highlighted in the Risk Factors section of Facebook’s IPO filing. Essentially, it could harm Facebook’s business if too many of its users spend too much time accessing Facebook from mobile devices without being properly monetized.

    That’s why you’ll likely start seeing sponsored stories in your mobile news feed, and will probably eventually see more mobile ads. That is likely also why this deal with Bango has been made.

    The press release is short and sweet so here it is in its entirety:

    Bango has signed an agreement to provide payment services to Facebook.

    The terms of the deal are not being disclosed.

    Bango’s board believes it is too early in the relationship to accurately forecast the level of business which it may generate.

    It’s hard to say just what all uses for Bango Facebook will find, given Facebook’s increasing integration with the web at large, but app payment is an obvious use.

  • Bango: Android Web Browsing Up 400%

    U.S.-based Android users are an active (and likely multiplying) bunch, according to new data from a mobile payment specialist called Bango.  The company’s determined that, between the first and second quarters, the volume of Web browsing conducted on Android devices increased by a whopping 400 percent.

    The organization that many people see as Google’s top competitor in the mobile space didn’t fare nearly as well.  Bango explained in an official statement, "In comparison the volume of growth from Apple devices was just 13% over the same period, representing an actual percentage market share decline of 16%."

    Those details seem sure to cause a few people in Cupertino to direct curses at Mountain View.

    Google AndroidThe BlackBerry platform managed to beat both Android and iOS in terms of users’ Web browsing, however, and so both Google and Apple may still have some work to do when it comes to attracting advertisers.

    Ray Anderson, the CEO of Bango, noted, "Even with the advent of Apple’s new iAd platform and Google’s acquisition of AdMob, BlackBerry still represents the best volume opportunity for mobile advertising in the USA."

    Anyway, it looks like much of Android’s growth occurred thanks to smartphones created by HTC, and in the overall mobile devices market, Sony Ericsson, LG, Motorola, and Samsung also increased their market shares.