Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired.
State of Search’s Louis Venter has an extensive account of Kaushik’s speech. One interesting part is what he says about bounce rate. I’m not sure if these were Kaushik’s exact words, but Venter writes, “Bounce rate shows you how much you suck.”
One issue that’s been debated in the industry is how much of a signal bounce rate is in Google’s algorithm. If this is the message Kaushik is sending, however, it stands to reason that this is the message Google is sending. He is, after all, the digital marketing evangelist for the company, and the analytics guru.
Another highlight was the following list of “things you should measure for social contribution” as Venter conveys:
1) Conversation rate – if you talk does anyone care? The number of audience comments per social contribution will help measure this.
2) Amplification rate – 70, 000 people follow Avinash, his second level of people is over 1 million people. # forwards per social contribution is a key metric to cover too.
3) Applause Rate – # positive clicks per social contribution
4) Economic Value – sum of your macro and micro conversions and how they contribute to your overall picture
Here’s some Twitter reaction to the event so far:
@louisventer
Louis VenterAvinash was awesome, here is the post i wrote on it http://t.co/UKHi4lcq # seslondon
10 hours ago via TweetDeck · Reply · Retweet · Favorite · powered by @socialditto
@rod_izumi
Hiroto IzumiGreat Opening Keynote of #seslondon 2012 by @avinash ! Hope to see you again soon again in Japan. http://t.co/bYQO6Vcs 5 hours ago via HootSuite · Reply · Retweet · Favorite · powered by @socialditto
@wellertimothy
Tim wellerHITS . How Idiots Track Success. Great quote from Avinash Kaushik at #seslondon 11 hours ago via Twitter for iPhone · Reply · Retweet · Favorite · powered by @socialditto
@adCenter
Microsoft adCenterSome pictures of day 1 #seslondon http://t.co/bWyVFUNN @sesconf – more people in the pictures tomorrow! 4 hours ago via CoTweet · Reply · Retweet · Favorite · powered by @socialditto
@louisventer
Louis Venteris re-targeting right for you? great session at #seslondon http://t.co/MbvOE44K 5 hours ago via TweetDeck · Reply · Retweet · Favorite · powered by @socialditto
@leeodden
Lee OddenThx! RT @willquick: I pray to God that @LeeOdden is putting those slides online. Amazing information. #seslondon 5 hours ago via Echofon · Reply · Retweet · Favorite · powered by @socialditto
@AndrewGirdwood
Andrew GirdwoodA ranking in position 3 or 4 with review stars can generate as much traffic as number 1 position, says @guylevine #seslondon 5 hours ago via web · Reply · Retweet · Favorite · powered by @socialditto
@patrickaltoft
Patrick AltoftKey Linkbuilding Strategies Presentation from SES London #seslondon http://t.co/wNS0KPt7 via @patrickaltoft 6 hours ago via Tweet Button · Reply · Retweet · Favorite · powered by @socialditto
@avinash
Avinash Kaushik@matt_mcgowan Thanks Matt, it was great to open the conference. Great audience, great Incisive staff! #seslondon 7 hours ago via web · Reply · Retweet · Favorite · powered by @socialditto
@leeodden
Lee OddenSEO Migration Plan: A Failure to Plan is a Plan to Fail @SESLondon http://t.co/TAcosYVY 1 day ago via bitly · Reply · Retweet · Favorite · powered by @socialditto
@anthonybpalmer
Anthony B PalmerPPC Tools of the Trade #seslondon http://t.co/p2umTS96 1 hour ago via twitterfeed · Reply · Retweet · Favorite · powered by @socialditto
@paoloalbera
Paolo Albera53 Best Tips from #SESLondon Day 1: http://t.co/2xnLf3l2 by @kevgibbo (via @seoptimise) 14 minutes ago via Tweetbot for iOS · Reply · Retweet · Favorite · powered by @socialditto
@JonDMyers
Jon Myers#SESLondon Day1, 3 Panels moderated, @guylevine @daxhamman @andymihalop @refinedlabs @monetate Karl Blanks @alistairdent top speakers! 58 minutes ago via TweetDeck · Reply · Retweet · Favorite · powered by @socialditto
@Ideasfordad
dan patmorePleased with how my #seslondon presenting is shaping up now 🙂 1 hour ago via Twitter for iPhone · Reply · Retweet · Favorite · powered by @socialditto
@kevgibbo
Kevin Gibbonsaudit & benchmark, preserve URLs, update backlinks/301, submit new sitemap & work w/ SEO agency from day 1 @russosullivan #seslondon 5 hours ago via web · Reply · Retweet · Favorite · powered by @socialditto
Attending the event? What has been the best part to you?