OneRiot has officially moved out of beta today, and while doing so has also launched a realtime Trending Topics Engine.
"Our trending topics engine detects breaking stories and emerging trends faster than anyone else," OneRiot’s Courtney Walsh tells WebProNews. "And the topics are more detailed: we won’t just tell that iPhone is trending right now, we’ll tell you why."
"This revamp comes exactly one year after launching OneRiot beta in May 2009 – the first consumer-facing realtime web search engine," says Walsh. You can think of our new look as our birthday suit."
The Trending Topics Engine utilizes OneRiot’s PulseRank technology and realtime index of the social web. "And the topics are more detailed: we won’t just tell that iPhone is trending right now, we’ll tell you why," says OneRiot President Tobias Peggs.
Peggs shares an in depth look at the technology it uses to run its Trending Topics Engine here.
OneRiot views the Trending Topics engine as valuable for content discovery, informing editorial efforts, targeting trending ads, targeting the company’s Trending Ads, and realtime triggers for mainstream search. The company’s search partners are starting to use our Trending Topics Engine to help them better understand when to trigger realtime results at the right time.