This week, the White House started a Google+ page. Perhaps the Obama administration heard that Google+ is up to 90 million users.
The administration has been posting a weekly address from the President to YouTube throughout his time in office. Now, they have a new channel for distribution.
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Perhaps the administration also heard that Google+ content is much more heavily integrated into Google results these days. Another good reason for any content to appear on Google+, where people can engage with it.
Yes, Obama’s social media strategy is already in full force this election year.