If you’re a fan of both the NFL and Snapchat, a new partnership between the two could offer a new way to enjoy the games.
The NFL and Snapchat are working together to put exclusive content inside Snapchat’s Live Story feature.
Actually, this started in week one, but went under the radar. The exclusive content deal is for the 2015-2016 season, and it covers the postseason and the Super Bowl.
“Each NFL Live Story, curated by Snapchat, will provide an experience that captures the energy and excitement from various NFL locations and events. A mix of fan-submitted Snaps and official inside access content will be featured in each Live Story so that each is told from both a fan and League perspective with many different points of view. NFL and Snapchat will offer brands the opportunity to advertise within the Live Story,” says the NFL.
So don’t expect to see regular game footage on Snapchat, but if you’re interested in some behind-the-scenes looks and some content you might not see on TV, Snapchat could be the place to find it.
“Partnering with a popular platform such as Snapchat is another important step in our plan to reach our fans wherever they are, whether on NFL.com, NFL Network, NFL Mobile or outside of those properties,” said Blake Stuchin, Director, Digital Media Business Development for the National Football League. “The weekly programming schedule will provide another touch point for millions of fans to connect and share around their passion for the NFL while creating a unique vehicle to reach that audience for our trusted partners and sponsors.”
“We’re thrilled to partner with the NFL on Live Stories,” said Ben Schwerin, Head of Partnerships for Snapchat. “Our users will get an exciting look at what’s it’s like to be right in the middle of the action with the fans and players all season long.”