Late last year, Netflix unveiled a new version of their iPad app that focused on making it easier for viewers to browse content. And today, the company has unveiled a brand new iPhone/iPod Touch app that attempts to give viewers a similar experience on a smaller screen.
The new Netflix for iPhone is all about discovery and easy access, according to a blog post:
Compared to the previous version, the new Netflix experience on iPhone and iPod touch is much more immersive. You will see many more titles and galleries than we have ever shown before on a smartphone. It is much closer to the Netflix experience on tablets, which got a major upgrade late last year.
At the top of the new browse screen on iPhone and iPod touch is a row that lets you continue watching shows or movies that you previously started watching right where you left off, a very handy feature. Lower down in the new experience are several personalized rows filled with movie and TV show recommendations.
Once you find a movie and show you want to watch, a single tap will bring p all of the info and a double tap will start playback immediately.
Check out their video on the new app below:
Back in May, Netflix updated their streaming player inside their iOS app to include larger buttons and controls, thumbnail images on the scrub bar, and new menu buttons.