California-based Netflix, after expanding their streaming service to Canada in 2010, Latin America in 2011, and the UK & Ireland in 2012, have now decided to tap into another big market: Scandinavia.
Today, the company announced that they will soon offer their Instant video service in four new countries – Norway, Denmark, Sweden, and Finland. And they say this will happen before the end of 2012.
According to Netflix, the service will be business as usual –
“Upon launch, broadband Internet users in the Nordic countries can subscribe to Netflix and instantly watch a wide array of Hollywood, local and global TV shows and movies; many with high definition video and Dolby Digital Plus surround sound,” they say.
Netflix has yet to mention the pricing structure for the new region (they say they’ll do that closer to launch), but it will most likely not exceed the global standard for Netflix Instant pricing, somewhere around $9 (U.S).
If you’re a part of this region and are excited about the upcoming launch, you can go to the Netflix site and sign-up to receive an email notification as soon as the service launches.
Netflix is announcing this move as stock prices continue to suffer, as subscriber growth continues to be low. A couple of weeks ago, Netflix released a mixed Q2 earnings report, in terms of revenue and subscribers.