Target has confirmed rumors that it was getting dedicated in-store Apple displays like those currently found in many Best Buy stores. Reuters is reporting that Target will begin a 25-store test program that brings larger displays of Apple products into its stores.
The test program is part of a broader plan to bring a variety of specialty boutiques into Target stores. This program, “The Shops at Target” is meant to bolster the retailer’s flagging sales and mimic similar specialty shops found within other retailers like Kohl’s.
Best Buy’s version of this program has been relatively successful, however Best Buy is specifically an electronics company. It will be interesting to see how these mini Apple Stores fare in a department store like Target.
[Source: Reuters]