Microsoft and Shopify are partnering to display merchant listings in Bing, as well as Microsoft Edge and Microsoft Start.
Shopify is one of the leading e-commerce platforms, with over 1.7 million merchants. Microsoft is looking to bring more products to its users across its Bing, Microsoft Edge and Microsoft Start products.
The company made the announcement in a blog post.
For the millions of shoppers using Microsoft Edge, Microsoft Bing, and more recently Microsoft Start, this means a deeper selection of products from more than 1.7 million Shopify merchants. Using the Shopping tab on Microsoft Bing, and Microsoft Edge, you will now see more diverse products, better prices, and improved discovery of deals. You will also be able to simply check out via the Shopping tab on Microsoft Bing quickly and securely.
The new partnership will also significantly improve visibility and reach for Shopify merchants.
For Shopify merchants, this partnership will help significantly expand the reach of their brands and products with just a few clicks. Getting started is simple; using the improved Microsoft Channel app, merchants can easily connect with shoppers across the Microsoft network. Shopify merchants’ products will also automatically show on the Shopping tab on Microsoft Bing and the Microsoft Start Shopping tab for free as product listings. Shopify merchants will also find value in creating new ad campaigns and viewing marketing performance through real-time reports in their Shopify store.
Microsoft says the new partnership is just the beginning of enhancements it has planned for shoppers.