Dating website Match.com, owned by Internet company IAC/InterActiveCorp, has reached a deal to become the exclusive online dating site on Yahoo.
Match.com will replace Yahoo Personals, allowing existing users to switch over to the new service "Match.com on Yahoo." The two companies say they are working together to help users make a smooth transition to Match.com on Yahoo.
"The key to a successful online dating experience is having both a thriving community of active members and a sophisticated site experience optimized for dating success," says Greg Blatt, CEO of Match.com.
"By bringing Yahoo! Personals members to Match.com, our community, which we already believe to be the largest and most vibrant in the space, has become even more compelling for our members. When you add this to our unparalleled site experience, evolving every month with new features and enhancements, we feel the distance between the online dating experience we offer and that of others in the space is growing even larger."
Over the next two months, existing Yahoo Personals members will be given the chance to move their Yahoo Personals accounts over to Match.com on Yahoo.
Financial terms of the deal were not released.