LinkedIn has shown you who views your profile for quite a while, but now they’re also going to show you why they viewed it.
The company just launched a new addition to its “Who’s Viewed Your Profile” feature, which lets users see what they did that led to a person viewing their profile. This could be something like a profile update, endorsing a connection, joining a group, or expanding your network.
“We know that taking simple actions on LinkedIn is important for profile views,” says LinkedIn’s Sachit Kamat. “But which action led to an increase in views by the type of people you want to get in front of? Layering who is looking at your profile over the actions you have taken lets you focus on the actions that are most relevant to your professional goals, maximizing the engagement your profile receives. In turn, this increased engagement can lead to more opportunities for you.”
“So, for example, if you are trying to attract new clients or business leads, you can see how many potential partners looked at your profile after you joined an important industry group,” Kamat adds. “Or, if you’re looking for a new job, you can look at your insights graph to see whether adding a skill to your profile or endorsing a peer gave you a bigger bump in views by recruiters. No matter your goal, you’ll be able to see which actions lead to the most relevant profile views – then start reaching out and closing the sale or applying for your dream job.”
LinkedIn also added the “Who’s Viewed Your Profile” feature to its mobile app for the first time (presumably both Android and iOS).
Last week, the company made some changes to its Terms of Service aimed at making them easier to read and understand. More on that here.
Image via LinkedIn