Kickstarter just announced the launch of a new Recommendations feature, which should help projects get in front of the right people (or at least some of them).
As the company notes, there are thousands of campaigns at any given time, and hundreds launched each day. The feature should help users cut through some of the noise and find things that they’re likely to be interested in contributing to. For creators, that should prove incredibly helpful.
“Recommendations are a personalized entry point to discovering new projects tailored specifically to your interests and taste — whether that’s illustrated literary humor mags, MIDI chord-controlling step sequencers, mixed media oral histories of Chicago neighborhoods, or anything in between,” Kickstarter says in a blog post. “To find the projects we think you’ll love, we’ve designed a simple but powerful algorithm. It compares millions of pledges to find projects backed by the same people, identifies those with the strongest affinity, then uses that information to predict which projects are most likely to resonate with you.”
“Kickstarter’s mission is to help bring creative projects to life,” it adds. “Part of that means thoughtfully connecting creators with backers excited to support the future of creativity. We’ve woven a number of connection points into different discovery features: Projects We Love are gems surfaced and shared by our team. Curated Pages are collections of projects hand-picked by some of the world’s foremost creative communities. And our social channels, like Facebook, Twitter, Instagram, Medium, Pinterest, and Tumblr feature some of the best and brightest projects looking for support at any given moment. These curated feeds with a human touch complement automated recommendations well. Together we hope they make it easier to find what you’re looking for, or be surprised by something you didn’t know you were in search of.”
Kickstarter says there is more to come to help take things in that direction.
The “Projects We Love” badge was launched earlier this month.