Gwen Stefani is planning something big for The Grammys.
The singer and The Voice star has announced that she will be participating in the first-ever music video created on live TV.
The music video will be for her new song “Make Me Like You”, and will be made in collaboration with Target.
“Target has an incredible legacy of creating unexpected moments in music, and I’m thrilled to be partnering with them to create my new music video on live television next Monday,” said Stefani in a statement.
The video will premiere live during the February 15th Grammy awards, and will last about four minutes.
This is big. I’m going to be in the first LIVE music video on a #GRAMMYs commercial break with @Target! #MoreMusic pic.twitter.com/PAyG2NPuW6
— Gwen Stefani (@gwenstefani) February 10, 2016
“Gwen is both a music and style icon, and someone Target has had the fortune to work with on a number of occasions over the years,” said Jeff Jones, executive vice president and chief marketing officer, Target. “Last year, Target created one of the most talked about moments of the night by offering Grammy viewers a surprise live concert. This year, we’re dialing up the theatrics and taking live to an entirely new level, giving fans even more ways to experience this must-see music performance as they watch it on TV and view the action unfold on social media.”
“Make Me Life You” is part of Stefani’s upcoming new album. She recently unveiled the track list on Twitter.
This Is What the Truth Feels Like… pic.twitter.com/7CgIQLQv2T
— Gwen Stefani (@gwenstefani) February 10, 2016