Google announced that it has made some tweaks to the Google Places Quality Guidelines, specifically for business names. The changes illustrate how you can add descriptors.
Jade Wang announced the update ion a post on the Google Product Forums. Under “Business Name,” it now says:
Your title should reflect your business’s real-world title.
In addition to your business’s real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.
Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
Examples of acceptable titles with descriptors (in italics for demonstration purposes) are “Starbucks Downtown” or “Joe’s Pizza Restaurant”. Examples that would not be accepted would be “#1 Seattle Plumbing”, “Joe’s Pizza Best Delivery”, or “Joe’s Pizza Restaurant Dallas”.
You can see the complete guidelines here.
The update follows recent changes to business page creation, and the addition of regional dialects to business categories.
Hat tip to Mike Blumenthal.
Image via Google