Back in November, people started noticing that Google was showing call-to-action link for some of its quick answer results. The only examples anyone produced at the time came from Google’s own pages.
For example, “adwords negative keywords” showed some info drawn from a Google support page, and included a link to “Show me how.”
Another example was for the query “open gmail account,” which did the same thing, but included a link saying “Go to Account Creation”.
Most queries in which Google pulls info from a third-party site simply include more generic source links:
Now, as Search Engine Land points out, Google is showing the call-to-action style links for some third-party sites. For example, search “quickbooks install,” and you’ll see a WordPress answer box with a link that says, “Go to download.”
A query for “wordpress download” presents a similar result. As SEL also notes, a query for “love quotes” also brings up a similar answer box with a call-to-action link “Try Again.” Hitting that will simply bring up another quote.
It’s still unclear how and when Google decides to show call-to-action links for these types of results. Perhaps at some point they’ll give webmasters the ability to tell them what they want to appear for their content.
Google recently asked webmasters what kinds of things they’d like to see added to Webmaster Tools in 2015. So far, 976 people have submitted 319 suggestions and cast 5,509 votes.
Images via Google