Google announced on Monday that it is increasing the transparency of AdSense payments in that it will start letting you see invalid activity deductions that cause differences in estimated and finalized earnings.
The company says this is in response to feedback from publishers who want to know more about this (some of which presumably haven’t been very happy with said differences). Google will show this information starting with May’s payment history.
If your estimated earnings were $1,100, but finalized earnings were only $1,000, Google will show more about the break down into invalid activity and finalized earnings like so:
“When you check your payments history, you might notice a difference between your estimated AdSense earnings and the final amount paid to you,” explains AdSense product manager Justin Chu. “The difference between these two amounts is mostly caused by invalid activity on your site, such as accidental clicks, which are deducted from finalized earnings.”
“If there is a large difference between your estimated earnings and your finalized earnings, make sure to review these tips,” he says. “To prevent invalid activity on your site, pay special attention to your site design and traffic acquisition. If you see unusual levels in invalid activity, we encourage you to notify us by using the Invalid Clicks Contact Form.”
Google recently revamped AdSense performance reports with a new dashboard where you can quickly get a better grasp on insights into how much you’re earning and what is impacting that.
Image via YouTube