Matt Cutts revealed late on Friday that Google Penguin Update 2.0 is on the way, and that it will be a big one. Yes, there have been multiple iterations of the update to come out, but those have simply been data refreshes of the original update. Google is readying a big new version of it, and when we say big, we mean bigger than the original.
Matt Cutts says the internal team at Google is referring to it as Penguin 2.0, despite what other numbers are making the rounds out there.
@dannysullivan your call, of course, but the internal team here has taking to referring to the upcoming release as Penguin 2.0.
— Matt Cutts (@mattcutts) May 10, 2013
@dannysullivan the next update of Penguin will be larger, yes.
— Matt Cutts (@mattcutts) May 10, 2013
Get ready, because it’s coming:
@mrjamiedodd we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though.
— Matt Cutts (@mattcutts) May 10, 2013
In case you don’t get the nose-biting reference, enjoy this scene from Tim Burton’s Batman Returns featuring Danny DeVito as The Penguin.