Wondering what’s going on with Google’s Panda and Penguin updates? Well, not much has changed, but the company did address both at an industry conference.
At SMX East, Google’s Gary Illyes reportedly said that the last Panda refresh is STILL rolling out. They had said up front that it was going to be a slow roll-out, and they were not kidding.
It began in mid-July, and now it’s October, still going. So if you were still waiting to recover after being hit by a previous Panda update/refresh, you may still have a shot (assuming that you’ve taken steps to fix the problems that got you hit by the update in the first place).
Penguin, on the other hand, has not come back around yet, though it shouldn’t be too much longer. Google’s John Mueller said last week that he expected it to happen before the end of the year.
According to Search Engine Land, Illeyes said it will be in the “foreseeable future” and that he “hopes” it will be before the end of the year. He also reiterated that it will the real-time version that Google has been talking about for quite some time.
Image via Google