Google has launched Google Catalogs on the web, after over a year of having it available only as an app for tablets. It was first launched for the iPad in August of last year, until an Android version was launched in November.
The web version is accessible via Google Shopping at google.com/shopping/catalogs.
“From here, you can browse our editor’s weekly picks and see what’s new in the ‘Latest catalogs’ section,” explains Abigail Holtz, Business Product Manager on Google Shopping. “Click ‘Brands’ to view an alphabetical list of catalogs, or select ‘Categories’ to browse over 25 catalog categories, including Women’s Fashion & Apparel, Home, Kids & Baby, Outdoor Adventure, Toys, and many more.”
“Once you find a catalog you like, click on the issue to open the catalog viewer where you can flip through catalog pages and zoom in to see products up close,” she adds. “To view information about specific products, roll your mouse over the page and click the tag for the product you’re interested in. This opens a box with more information, additional views, and price. Clicking ‘View Details’ takes you directly to the retailer’s site to learn more or make a purchase.”
Users can also browse Featured Catalogs from the Google Shopping home page. Google says it plans to incorporate catalogs more deeply throughout the Google Shopping experience.
Retailers who want to submit catalogs to Google, can do so here.
For some various opinions on the new Google Shopping, read this.