GoDaddy announced on Tuesday that it has acquired Media Temple, a web hosting and cloud services company based in Los Angeles. GoDaddy says the acquisition will give it direct access to Media Temple’s “hosting gurus”. These, the company says, will “share knowledge and insight” about GoDaddy with developers and web professionals.
Media Temple will continue to operate as a separate company, but GoDaddy says the acquisition will help it grow and further expand internationally.
GoDaddy CEO Blake Irving said, “The people at Media Temple ‘get’ Web pros and developers … that alone is a tremendous asset for us. While we gain Media Temple’s insight, we also reach a more technical audience than GoDaddy has served historically. Having done our homework with a deep customer segmentation, we understand there are vastly different needs on the customer continuum between a small business and a developer. We love that (mt) pursues their business their own way and we’re committed to make sure that continues under the (mt) brand.”
“Blake’s vision to transform GoDaddy and build bridges into the creative community was very attractive to me,” said Demian Selfors, co-founder of Media Temple. “The commitment to maintain Media Temple’s autonomy was equally imperative. know Media Temple is heading in the right direction as the company looks to expand its brand and help more people around the world.”
Media Temple president Russell Reeder will continue on in that role.
“We are built precisely with developers in mind and we know we can make a difference in guiding GoDaddy toward better Web pro services, functionality and communication,” he said. “This is an exciting time for our company and a reaffirmation of the Web design-oriented culture we have built at Media Temple.”
This is the sixth acquisition for GoDaddy in the past 15 months, following Outright, M.Dot, Locu, Afternic and Ronin. Terms of the deal were not disclosed.
Image: Media Temple