Facebook just announced the launch of a “save” feature, which lets you save things you find to check out later. You can save links, places, movies, movies, TV shows, and music you find on Facebook.
Introducing Save on Facebook from Facebook on Vimeo.
This is a feature that that Facebook should have had years ago, but better late than never.
Only the user can see the things they’ve saved. Saved items are stored in the “More” tab on mobile or in the “Saved” link on the left-hand side of the website. Facebook will also show you reminders of your saved items in the News Feed.
The saved list is organized by category. You can swipe right on items to share them with friends from mobile devices.
The feature is rolling out to everyone on iOS, Android and the web over the course of the next several days.
A new report out from Shareaholic finds that Facebook continues to send an increasing amount of referral traffic to websites. The save feature should only serve to increase referrals even more, as time will no longer be a factor when it comes to links that people want to read.
Facebook has made it clear that it wants to be a go-to place for people to consumer news content. A save feature is a critical part of most news reading services (favorites work for Twitter), so the social network just got a lot better for that purpose, in my opinion.
Apparently the feature will also be used for ad targeting.
Images via Facebook