Facebook is providing Page admins with new insights into how users interact with their call-to-action buttons.
Some admins are seeing a new “Actions on Page” tab in Page Insights.
TheNextWeb’s Matt Navarra tweeted about the feature (via AdWeek):
Facebook has added a new section on Insights for Page Admins – ‘Actions on Page' pic.twitter.com/RzBjhHyxAU
— Matt Navarra (@MattNavarra) January 22, 2016
@elanazak On the normal FB Insights Page. New section added.
— Matt Navarra (@MattNavarra) January 22, 2016
Facebook adds new data visualisations + design and layout changes to Insights for Page Admins pic.twitter.com/Zdsabyezfo
— Matt Navarra (@MattNavarra) January 22, 2016
As previously reported, some admins have been seeing new call-to-action prompts appear when they launch the Pages app.
Last fall, Facebook gave Pages new, larger call-to-action buttons on mobile.
Image via Facebook