Medium, the current company of Blogger and Twitter co-founder Evan Williams, has acquired Kickstarter-backed journalism startup Matter.
For a better idea of what Medium itself is, read this.
Matter describes itself as a publication based around a new way to create really great long-form journalism about science, technology and the future. Apparently Williams himself was one of the earliest Kickstarter backers for the project.
Paid Content points to this blog post from Matter discussing the acquisition. In that, Matter says, “He [Williams] and his team want Medium to be the best place on the internet to read and create high-quality content, and they suggested that we become part of that project.”
“Working with the team at Medium gives Matter a greater chance of success,” the company says. “The biggest draw for us is that they believe in high-quality writing, just like us, and want to see the journalism we produce be as successful as possible.”
Of course it remains to be seen just how successful Medium itself will become. However, Williams has an indisputable track record so far.