Here is an artist’s conception of a can of coke that uses no paint, which can introduce pollutants into the environment when they are printed and when when they are borken down for recycling. The project comes from award winning artist Ryan Harc of London. The convex shape is imprinted on the can giving it both form and texture without introducing pollutants during the printing process.
According to Harc: “A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved.Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.”
The original design won the Biennale Internationale Design award at the end of 2010, but was never picked up by Coke. It’s a shame. This design would have caught on, or at least would have been popular as a promotional tool. At least for a short time.
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