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  • TrenDemon CEO: We Connect Content Marketing to Sales

    TrenDemon CEO: We Connect Content Marketing to Sales

    The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales. In order to show this correlation, the TrenDemon software analyzes all of the different touchpoints the customer has had over his lifecycle and then reverse engineers those successful journeys in order to find out what content is working.

    Avishai Sharon, Co-founder & CEO of TrenDemon, discussed their software on ILTV:

    How Do You Connect Content Marketing to Sales?

    My personal background was heading a marketing agency for many years and one of my biggest struggles was how do I prove our value and our effort to our customers and how do you connect the impact of what we call content marketing to business goals and to sales? When we couldn’t find an easy way to show that correlation three and a half years ago we went ahead and founded TrenDemon to help companies do just that.

    We connect their marketing efforts, which today rely mostly on content, you want your audience to consume valuable content, as opposed to just advertising. The big challenge is how do you attribute those efforts to sales? There’s actually a prior problem, how do you actually map the customer journey? How do you track those different touch points into one picture?

    Reverse Engineering Successful Customer Journeys

    The first thing we do is look at all the different touchpoints that a customer has had over his lifecycle. We ask the question, not just where do they come from, but how deep was their engagement? Did they actually watch the video? Did they actually read the article? Then you can start reverse engineering those successful journeys and say what’s common about all of these successful journeys.

    What we found, and this is the interesting thing, we’re working with over 90 companies today worldwide and the vast majority of content the companies produce, over 90 percent, is ineffective at driving business goals. As you guys know it’s very expensive to create quality content and it takes a lot of effort.

    If People Read the Right Content They Will Covert to a Sale

    The second interesting thing is that if you do manage to find those 10 percent and you find a way to get it in front of the right people you’re actually able to improve dramatically your results. So there’s not just a correlation between what buyers did beforehand, there’s also a causation, a causal relationship, that if people read the right content at the right time they’re more likely to follow a path. We’re not probably as sophisticated as we believe that we are.

    We’re a SaaS company, a cloud-based solution. We’re working a lot in the US and one of our biggest markets and growing markets is Japan. They’re investing a lot of content and a lot on technology. Essentially, because we look at the customer journey and not necessarily specific languages we can operate in any environment which allows us to grow pretty much anywhere. As long as they have content, which means that they’re producing something other than just advertising, they want people and audiences to actually engage with what they’re producing and they do have some business outcomes that they’re looking to measure.

    About TrenDemon:

    Founded in 2013, TrenDemon is the world’s leading content marketing attribution and optimization solution, helping marketers prove and improve their content’s impact.

    TrenDemon insights can help you uncover your content marketing ROI, impact on business goals, and engagement to help guide the content strategy. Our optimization units will help you increase conversions and shorten time to convert on your owned assets.

    TrenDemon proudly serves a wide range of customers, from Fortune 500s and brands to SaaS, B2B, and financial companies and is backed by leading VCs.

  • Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

    Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

    “What the pandemic and the current health situation has done is that it has created yet another inflection point for everything being digital,” says Adobe CEO Shantanu Narayen. “The importance of digital in the marketplace is going to be sustainable for decades. You’re not going to put the genie back in the bottle as it relates to engaging digitally and creating content digitally.”

    Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation:

    Digital Transformation Is A $120 Billion Opportunity

    It was a good quarter all around. All of our businesses performed exceedingly well. On the Creative Cloud and the Document Cloud, not only did we have a great acquisition. in other words, new customers adopting the platform, but we really focused on engagement and demonstrating the value of our products to our customers. Even our retention levels came back to pre-COVID levels which we believe is a really good sign.

    What’s happening in the world is the businesses that we’re in, namely creativity and enabling people to tell their story, what’s happening with documents and accelerating document productivity, and what’s happening associated with every single enterprise needing to engage with their customers digitally, when you add all of this up we think it’s over a $120 billion of an addressable market opportunity for Adobe.

    Pandemic Was Inflection Point For Everything Being Digital

    What the pandemic and the current health situation has done is that it has created yet another inflection point for everything being digital. What we will have to continue to monitor is what happens in the spending environment. But as it relates to the overall need for the kinds of solutions that Adobe provides as well as the importance of digital in the marketplace I think that’s going to be sustainable for decades. You’re not going to put the genie back in the bottle as it relates to engaging digitally and creating content digitally.

    We believe that we’re in this third phase of what is happening in the enterprise. Traditionally, businesses first focused on automating the back office, and then they focused on automating the front office for knowledge workers. It’s absolutely clear that the biggest imperative that exists in the enterprise today is how do you engage with customers? This is a category that we call Customer Experience Management.

    Customer Insight Is Key To Your Digital Transformation

    If you’re an enterprise today and you’re thinking about digital transformation, what’s top of that stack in terms of where you have to invest is to make sure that you have insight into what your customers are doing. How are they engaging with you? What’s the profile? How do you deliver the personalized experience?

    We really believe that what you’re seeing in the enterprise spend environment is that the companies that are focused on this next generation of delivering customer engagement, the customer experiences, and the insight associated with how to take the most advantage of that data, they’re going to be the secular winners moving forward.

    Adobe CEO Shantanu Narayen: Pandemic Was Inflection Point For Everything Being Digital
  • COVID Accelerated Digital Transformation, Says DocuSign CEO

    COVID Accelerated Digital Transformation, Says DocuSign CEO

    “We have seen significant acceleration since the COVID-19 pandemic,” says DocuSign CEO Dan Springer. “A significant portion of that (increase) was due to increased use cases from customers driving that digital transformation faster with services like DocuSign. We don’t see customers going back. Once they’ve got the benefits from that efficiency in their business, the better customer experience, and the better employee experience, they’re going to stay in a digitally transformed world.”

    Dan Springer, CEO of DocuSign, discusses how the COVID-19 pandemic has accelerated digital transformation and he says that businesses are not going back to a manual world:

    COVID Pandemic Accelerated Digital Transformation

    We’ve been really pleased with the growth we’ve had since going public a few years. We have also seen significant acceleration since the COVID-19 pandemic. It’s obviously a horrible pandemic and our number one priority has been the health and wellbeing of our employees so we can take good care of our customers. As you can see in our Q1 earnings we did see an acceleration of our bookings to 59 percent.

    Traditionally, if you look at the billings-type metric they have been in the mid-30s’. A significant portion of that (increase) was due to increased use cases from customers driving that digital transformation faster with services like DocuSign.

    Companies To Stay In This Digitally Transformed World

    One of the things we’ve seen with the pandemic impact is that it has really accelerated the path that companies were already on to drive that digital transformation. We don’t see companies after the pandemic settles down going back and saying they want more paper and more manual processes.

    Once they’ve got the benefits from that efficiency in their business, the better customer experience, and the better employee experience, they’re going to stay in a digitally transformed world. They are going to use DocuSign and other fantastic services to do that.

    The Future Is Going To Have eSignature At The Center

    We really think that the future is going to have eSignature at the center of what we call the overall Agreement Cloud. Companies want to be more agreeable. They want to be easier to do business with and be easier to do business for. They’re going to not just use DocuSign for signature but all of the other components of preparing agreements and managing those agreements digitally once they’ve been created. That’s why we’re excited about our very robust future.

    We just past a billion dollars in revenue (for DocuSign eSignature). We are only four percent penetrated today and we’re six times larger than the next biggest player in the space. There’s not a lot of penetration yet in that core business. Notary is still predominantly done manually. We are making investments there. We believe we can bring the same ease of use that we brought to eSignature we can bring to notary.

    AI To Power The DocuSign Agreement Cloud

    Much bigger than that, even expanding upon the opportunity of eSignature is that broader Agreement Cloud opportunity. We think this is the next big cloud opportunity. You are going to see companies increasingly say I don’t just want to do the workflow and signature. I also want to drive the creations of those agreements. I want to think about artificial intelligence and search capability to manage my agreements. This would enable me to actually manage my business and make my company more agreeable.

    Those are some of the investments we’re making. That’s why we just finished the acquisition of Seal Software last month so we can bring additional artificial intelligence and analytic capability to help people run their businesses better.

    COVID Accelerated Digital Transformation, Says DocuSign CEO Dan Springer
  • ServiceNow CEO Says Cloud Computing Is Century’s ‘Pervasive Computing Theme’

    ServiceNow CEO Says Cloud Computing Is Century’s ‘Pervasive Computing Theme’

    ServiceNow CEO Bill McDermott has called cloud computing the “pervasive computing theme of the 21st century.”

    The cloud computing market is experiencing major growth, due in no small part to the pandemic and the rise of hybrid work. All three of the top providers are experiencing major growth, with no signs of it slowing down. According to McDermott, cloud computing’s success is because of its “pervasive” and transformative nature.

    “It simplifies everything. Everything’s on the mobile. Everything’s beautiful and easy to use,” McDermott told Yahoo Finance.

    “It’s one platform that can single thread business across an entire enterprise, all functions of the business. So, it is a great unifier in a sense, because some people have very powerful Chief Information Officers, others have Chief Digital Officers, others have Chief People officers, others have these wonderful data managers,” McDermott added. “But to have one platform, that single thread, all of those powerful relationships to deliver great experiences is super exciting to us.”

    While the economic downturn has many companies hedging their bets and cutting costs, McDermott believes the cloud computing market can continue growing, buoyed by companies’ digital first strategies.

    “Ninety-five percent of CEOs have a digital first strategy. So, they’re leaning in to digital transformation. Because it’s the only way out. On one hand, it’s software as the great deflationary force,” McDermott said. “On another hand, if you can’t transform and recreate your business model, and innovate digitally, you lose the game. So, CEOs are very well aware of this. So, that tailwind is super strong.”

    McDermott’s predictions are good news for the cloud market and underscore the opportunities available to cloud providers.

  • Box for Salesforce Updated to Provide Box Sign Digital Transaction Processes

    Box for Salesforce Updated to Provide Box Sign Digital Transaction Processes

    Box has announced an update to its Box for Salesforce on the Salesforce AppExchange, bringing Box Sign functionality.

    Box is one of the leading cloud storage platforms and has been moving into the digital signature market with its Box Sign service. The company’s latest update brings the power of Box Sign to AppExchange customers.

    The global pandemic greatly sped up the transition to digital documents, with remote teams needing a way to handle agreements and digital signatures. Box first entered the market in mid-2021, building its product on its SignRequest acquisition earlier that year. Since then, the company has been gaining customers and competing with existing players in the market, such as DocuSign and Adobe.

    Read More: COVID Accelerated Digital Transformation, Says DocuSign CEO

    “From streamlining customer relationships to closing deals from anywhere, we are excited to fuel growth for our customers,” said Diego Dugatkin, Chief Product Officer at Box. “The innovation we are delivering today helps end-users work more fluidly with their Box content right from within Salesforce and gives developers additional flexibility to support a wide range of business processes. We are only scratching the surface of what Box and Salesforce can do together for customers, so you can expect to see even more developments between our two platforms in the future.”

    For its part, Salesforce welcomed the new update and what it means for AppExchange customers.

    “We are excited that Box is continuing to innovate on AppExchange to help our hundreds of joint customers move their critical business process to the cloud,” said Woodson Martin, GM of Salesforce AppExchange. “Digitizing transactions is a critical step in the process and with Box Sign for Salesforce, Box is simplifying the execution of documents from anywhere in a cost-effective way. AppExchange is constantly evolving to meet the needs of our customers, and we love watching our partners evolve alongside us.”

  • Slack Has Already Transformed Salesforce

    Slack Has Already Transformed Salesforce

    Slack has already transformed the way we work at Salesforce,” says Salesforce Co-CEO Bret Taylor. “Since we have deployed Slack internally, we sent 46% fewer e-mails. And in the last 30 days alone, our employees have sent nearly 60 million Slack messages and conducted 500,000 Slack Huddles. We run Salesforce on Slack.”

    Not only has Salesforce transformed the way they work with Slack but so are the customers of Salesforce. The company sees Slack as a core platform for powering digital transformation.

    Customer 360 and Slack are powering this transformation for companies in every industry in every region of the world,” said Taylor in yesterday’s earnings call. “Slack outperformed our expectations in the first full quarter as a part of the Salesforce family. The number of customers on Slack who spent over $100,000 was up 44% year-over-year. The adoption of Slack Connect was up an astonishing 176% year-over-year. Slack is not just a product, Slack is a network, and it’s just incredible to see that growth.”

    The company seemed pleasantly surprised about how transformative Slack is to the operations of large enterprises. As Slack brought on millions of new users during the pandemic they focused on innovation that has made Slack much more than a simple communications platform.

    Slack also continues to innovate at an unbelievable pace,” notes Taylor. “Slack Huddles, which is Slack’s new real-time audio capability, is already used weekly by over 1/3 of Slack users. And Slack Clips, the new asynchronous video capability, are being played nearly 1 million times a week. And this month at Slack Frontiers, which I hope all of you have watched; and if you haven’t, you can watch it online. Stewart and the team are now the next generation of Slack’s platform, and it’s going to truly transform the way companies think about workflows and automation.”

    Customer 360 and Slack are powering this transformation for companies in every industry in every region of the world, according to Taylor.

    Slack outperformed our expectations in the first full quarter as a part of the Salesforce family. The number of customers on Slack who spent over $100,000 was up 44% year-over-year. Adoption of Slack Connect was up an astonishing 176% year-over-year. Slack is not just a product, Slack is a network, and it’s just incredible to see that growth.

    Slack also continues to innovate at an unbelievable pace. Slack Huddles, which is Slack’s new real-time audio capability, is already used weekly by over 1/3 of Slack users. And Slack Clips, the new asynchronous video capability, are being played nearly 1 million times a week. And this month at Slack Frontiers, which I hope all of you have watched; and if you haven’t, you can watch it online. Stewart and the team are now the next generation of Slack’s platform, and it’s going to truly transform the way companies think about workflows and automation.

    That is definitely what I saw firsthand,” said Co-CEO Mark Benioff. “I was like, how could it be that an airline is basically front-ending their entire system with Slack? That’s a shock to me.”

    “Slack is the system of engagement for every workflow, every application, every person on your enterprise,” added Taylor. “It’s really an amazing platform vision. And absolutely watch Slack Frontiers. If you haven’t seen it, I think it will blow your mind.”

    “Every CEO and every Board I talk to is focused on how they can succeed in this era of flexible work,” says Taylor. “According to Slack’s research, 93% of workers are looking for flexibility when they work, and 76% are looking for flexibility where they work. Companies need to connect their employees, their partners, their customers from anywhere because we all know we’re not going to be in the office 5 days a week.”

    “Our offices aren’t going away,” he said. “It’s just that your digital headquarters is going to be more important because it’s truly the infrastructure that connects all of it, and especially in this new normal. And Slack and Customer 360 together are really powering this transformation.”

    Slack Has Already Transformed Salesforce, Says Salesforce Co-CEO Bret Taylor
  • The Deal Is Done: Slack Is Officially Part of Salesforce

    The Deal Is Done: Slack Is Officially Part of Salesforce

    Salesforce has completed its $27.7 billion acquisition of Slack, combining the leading CRM platform with one of the leading messaging platforms.

    The two companies announced in December they had reached a deal for Salesforce to acquire Slack. The deal was seen as a way for both companies to better compete with Microsoft. Microsoft Teams had eclipsed Slack, in terms of user count, thanks in large part to being part of Microsoft 365. Similarly, Microsoft has made it a goal to topple Salesforce as the leading CRM provider.

    The deal underwent additional scrutiny by the DOJ before receiving regulatory approval, paving the way for the deal to close.

    Executives from both companies highlighted their intent to create a “digital HQ,” to serve as a way for companies to reinvent their productivity.

    “We couldn’t be more excited to have Slack as part of the Salesforce family, combining the #1 CRM and the trailblazing digital platform for the work anywhere world,” said Marc Benioff, Chair and CEO of Salesforce. “Together we’ll define the future of enterprise software, creating the digital HQ that enables every organization to deliver customer and employee success from anywhere.”

    “We have a once-in-a-generation opportunity to rethink and reshape how and where we work,” said Stewart Butterfield, Slack CEO and Co-Founder. “Salesforce and Slack are uniquely positioned to lead this historic shift to a digital-first world. I could not be more excited for what’s to come.”

    The deal was welcomed by other companies as well.

    “We are obsessed with continually delighting our clients, and offering them the best experience and value across every interaction,” said Arvind Krishna, Chairman and CEO of IBM. “Salesforce and Slack coming together will help us become more connected, more productive, and more innovative so we can better serve our clients.”

  • Outreach CEO: The Rise Of The Revenue Innovator

    Outreach CEO: The Rise Of The Revenue Innovator

    “We’re seeing the rise of what we call the “revenue innovator, says Outreach CEO Manny Medina. “The revenue innovator is a different job description that has changed since the pandemic. The new job description is the revenue innovators, the digital-first, and the digital native. Those revenue innovators are the new revenue leaders.”

    Manny Medina, CEO of Outreach, discusses the “rise of the revenue innovator” in an interview today on CNBC:

    The Rise of the Revenue Innovator

    We’re seeing the rise of what we call the “revenue innovator.” The revenue innovator is a different job description that has changed since the pandemic. It’s a data-driven digital-first predictable long-building trusting relationship kind of seller. What we are seeing is this influx and this growth in the type of seller that knows how to drive a digital conversation but is complemented with a hybrid approach of visiting your customer. It’s a very predictable, very data-driven kind of job description.

    The growth happening across our customer base is the growth of that kind of seller. This is a seller and a customer-facing rep who is going to be very data-driven and very innovator-led. If we are going to think of the Salesforce numbers that just came out these are incredible signs of growth for the cloud platform. That’s an incredible sign of growth for us as well because what we are seeing is the system of action is taking place on top of the system of record that Salesforce is providing.

    Second Wave of Digital Transformation

    All of the companies that used to be in the mainstream economy are accelerating into the second wave of digital transformation. The first wave of digital transformation is to move all of the data into the cloud and that is happening but it’s not what companies are talking about. Companies are talking about how do you make me smarter? How do you make my teams more efficient? How do you make my teams digital-first?

    How do I live and thrive in this new hybrid environment post-Covid in which the buyer is not ready to see sellers until post transaction until you are expanding not selling? All of these “before-laggers” are becoming early innovators and early adopters with new technology such as Outreach which is AI-driven and digital-first.

    The new job description is the revenue innovators, the digital-first, and the digital native. They may not have them yet but they are coming online, they are getting these jobs. Those revenue innovators are the new revenue leaders. They are also hiring people of the same ilk that are looking to drive this innovation within their companies. That’s what you are seeing in this transformation. Transformations are always people first.

    It’s this new wave of people that are coming into traditional companies that are driving this second digital transformation. They are forward thinkers and they are data-driven.

    Outreach Doubling Headcount Again

    Outreach is doubling its headcount again. We almost doubled from the beginning of the pandemic all the way to now and we expect to hit another double in terms of hiring. We expect another 600 to 700 people to come on board. Most importantly, what we are seeing is that our customers are growing as well. We sell seats ahead of sales demand and we are seeing sales seats being bought very quickly.

    We are expecting our customers to be driving double-digit growth across the board. This is a great sign for the economy.

    Outreach CEO Manny Medina: The Rise Of The Revenue Innovator
  • On-Demand Webcast: Your Guide to Moving Tax Processes to the Cloud

    On-Demand Webcast: Your Guide to Moving Tax Processes to the Cloud

    Watch this webcast to learn more about migrating your tax processes to the cloud. It is now possible to accelerate your indirect tax processes with cloud technology. By utilizing tax technology you can address critical infrastructure changes, provide faster and more reliable access for remote users, increase scalability, and reduce costs.

    Implementation of a new tax technology throughout your business can make it easier to scale for growth, as well as integrate with your ERP, point of sale (POS), and subscription billing service. According to a survey conducted by CIO.com, 78% of IT professionals expect digital transformation to greatly impact their organization within a year. How are you going to change your business?

    In this on-demand webcast, Heather Ingram, cloud practice leader from Vertex Consulting, and Vince Morasco, cloud manager from Vertex Product Management, will walk you through multiple areas to consider before, during, and after the migration.

    Sponsored by Vertex

  • Affirm’s Debit Card Is The Anti-Credit Card, Says CEO

    Affirm’s Debit Card Is The Anti-Credit Card, Says CEO

    “It should not be called a credit card for sure in part because it’s sort of the anti-credit card,” says Affirm co-founder and CEO Max Levchin. “I don’t need to be provocative but the idea of credit cards fundamentally is to get you to spend, get into debt, and stay in debt. Literally, every single one of these things is the exact opposite for Affirm’s card.”

    Max Levchin, CEO of Affirm, describes the company’s debit card as the anti-credit card:

    Affirm’s Debit Card Is The Anti-Credit Card

    It should not be called a credit card for sure in part because it’s sort of the anti-credit card. I don’t need to be provocative but the idea of credit cards fundamentally is to get you to spend, get into debt, and stay in debt. You will not know when you’re done paying off any specific purchase. You’re not really sure exactly how much you’re gonna pay. You should actually expect late fees if you miss a payment.

    Literally, every single one of these things is the exact opposite for Affirm’s card. You know exactly what you’re going to pay. You know exactly what the schedule of repayment is and there’ll be no late fees under any circumstances. It’s sort of the exact opposite in many ways. It does serve the same purpose. You get to pay for things right now or over time.

    Card Form Factor Is Extraordinarily Elegant

    I don’t really know how long the card as a form factor will be with us, but I do think it’s extraordinarily elegant. The majority of the offline world certainly in the US still transacts with plastic and chips these days so I think it’s important to meet the customer where they are. I do know that our user base is primarily millennials and Gen Z’s. They love their debit cards they love to transact with them offline.

    The purpose of this product was to bring by functionality that they have really loved online and really offline as well with us but have never had in a card. Particularly, a card that is embedded inside their daily everyday spend tool. The debit card form factor is a metaphor for everyday spend and that’s what we’re trying to get to.

    What I Care About Is The Return Of The Country

    The primary signal that I care about is the return of the country. We’re all kind of holding our breath a little bit to see when vaccines are coming. There are a bunch of reopenings and, knock on wood, everything sort of starts to come back to a little bit more normal. There’s just an incredible amount of opportunity to grow with this product that we have. It’s seen so much adoption in areas like travel, which has been effectively zero growth for the last several quarters because of the pandemic.

    There are lots of interesting new challenges as the country reopens. The dominant thread is that there is that reopening creates a lot more opportunity for this product. We have proven that this product is what our customer wants and needs. This debit card will absolutely meet them where they are as they hopefully come out of their houses and go into restaurants and coffee shops and start traveling and buy tickets.

    Affirm’s Debit Card Is The Anti-Credit Card, Says CEO Max Levchin
  • Workday CEO: Digital Transformation To Be Faster Trend Out Of Pandemic

    Workday CEO: Digital Transformation To Be Faster Trend Out Of Pandemic

    “Digital transformation will come out as a faster trend out of the pandemic,” says Workday co-CEO Aneel Bhusri. “What’s been interesting about the pandemic is that for companies that were in the cloud they figured out how to how to thrive and adjust to the new world. Companies that weren’t in the cloud realized that they needed the flexibility, agility, and ability to plan instantaneously. They needed those capabilities.”

    Aneel Bhusri, co-CEO of Workday, discusses how the pandemic will drive digital transformation forward at an even faster pace:

    Digital Transformation To Be Faster Trend Out Of Pandemic

    The first three quarters during the pandemic were challenging. The vagaries of subscription accounting models are such that it is a lag indicator. We expect new bookings growth to accelerate this year and that is our primary indicator and the way we run the business. We’re very excited about where we’re headed. That acceleration will probably take at least a year to show up in subscription accounting numbers just because of the way the model works. 

    What’s been interesting about the pandemic is that for companies that were in the cloud they figured out how to how to thrive and adjust to the new world. Companies that weren’t in the cloud realized that they needed the flexibility, agility, and ability to plan instantaneously. They needed those capabilities. In many ways, companies like Nike that are just such great market-leading companies, recognize that they needed to move this capability to the cloud. So I think actually digital transformation will come out as a faster trend out of the pandemic. 

    Employee Engagement Rose To The Top Of The List

    It comes back to the flexibility and agility that that cloud solutions like Workday provide. We’ve been very fortunate. We’re so happy to have Laboratory Corporation of America become a customer. J&J is a customer. Visor’s a customer. AstraZeneca is a customer. I just feel honored to be able to support these companies who are doing the best they can to save our lives and are just doing amazing work with the vaccines and testing. We’ve always had a strength in the pharmaceuticals and diagnostics role. We’re going to do everything we can to make sure that they’re successful because they’re taking care of all of us.

    Coming back to what we learned during the pandemic, employee engagement just rose to the top of every CEO’s list and every head of HR’s list. In a remote work orientation, it was harder to really understand how do employees think about the company they work at, their engagement level, their comfort with their manager, and if they are feeling fulfilled at work. We were already down the path at Workday with something called Pulse Surveys. We recognized that this emerging trend was going to be critical going forward. 

    We Fell In Love With Peakon So We Acquired Them

    We concluded that we had to get in this market now, the market’s happening now, and Peakon is the well-known leader in this category. Peakon is a UK-based company with an amazing management team. We fell in love with the product and the management team so we made them part of Workday. They’re one of the new generations of companies that’s machine learning first.

    They really use machine learning in the right way to guide decisions and really give you insight into how employees are thinking about the company that they’re working for and how engaged are they. That is a supercritical set of information that’s going to drive companies going forward.

    Digital Transformation To Be Faster Trend Out Of Pandemic, Says Worday co-CEO Aneel Bhusri
  • WSJ: Tripadvisor Adopting Hybrid Work Model

    WSJ: Tripadvisor Adopting Hybrid Work Model

    The pandemic and its accompanying restrictions on travel, business, and work, has caused company’s to rethink business models going forward. In other words, businesses like their new focus on being lean and mean, even while they get back to normal sales levels. In a Wall Street Journal article, Tripadvisor CFO, Ernst Teunissen says that the company is going to hold the line on adding back costs. Trip Advisor reduced expenditures by a staggering 32 percent in 2020 as governments worldwide banned and restricted travel.

    “We’re going to very much resist just adding back what we had before just because we can,” Mr. Teunissen said. “You could argue that a company should have the discipline to always do that, but a pandemic really sharpens your focus.”

    Tripadvisor has reduced the company headcount by nearly 62 percent, from 4,194 pre-pandemic to 2.596 currently. Simultaneously, like most other companies, Tripadvisor employees have been predominantly working remotely and for the most part, they plan to continue with that strategy.

    Mr. Teunissen said he is looking closely at Tripadvisor’s real estate footprint to determine how much office space the company will need after the pandemic, as it expects to adopt a hybrid model of remote and office work.

    Tripadvisor has roughly 30 offices spanning about 600,000 square feet and its lease obligations totaled $168 million as of Dec. 31. The company is considering subletting more of its space and, in some cases, moving to smaller locations, Mr. Teunissen said.

  • WSJ: Zoom Is Harder On Extroverts

    WSJ: Zoom Is Harder On Extroverts

    With the massive change toward remote working that has taken place over the last year, different personality types have had to adjust to Zoom. The Wall Street Journal has an interesting article today that concluded that Zoom video conferencing is surprisingly harder on extroverts than introverts. Experts interviewed said that Zoom is “less satisfying” for extroverts who thrive when talking in-person.

    “One area where extroverts excel is the in-the-moment processing of bodily cues,” says William Lamson, an assistant professor of psychology in clinical psychiatry at Weill Cornell Medicine. But because video calls are more about talking heads, extroverts end up “using more focus and not likely getting the same reward as a live interaction,” Dr. Lamson says.

    Extroverts don’t do well with the structure of Zoom calls also:

    Extroverts can also chafe at some of the structure and controls that videoconferencing platforms impose on conversations, says Elias Aboujaoude, a clinical professor of psychiatry at Stanford University. Functions such as muting, for example, control the conversation in a way that does not happen with in-person conversations, says Dr. Aboujaoude.

    Introverts, on the other hand, do much better with more structure in conversation with workmates:

    “There is less spontaneous water-cooler chitchat, which isn’t necessarily their forte and can sometimes provoke anxiety,” says Dr. Aboujaoude.

    Video meetings feature frequent glitches that can offer some cover to introverts who often worry about how they look to others. “Introverts can be harsh critics of their social performance and second-guess what they have said in social settings,” says Dr. Aboujaoude. 

  • ServiceNow CEO on “The Whole Point Of Digital Transformation”

    ServiceNow CEO on “The Whole Point Of Digital Transformation”

    “Business is really simple, and people are more productive, and they’re doing things that can lead to growth and opportunity,” says ServiceNow CEO Bill McDermott. “That’s the whole point of digital transformation. Right now, companies are hunkered down with systems that are absolutely wearing them out. It’s time to make the bold move, pivot to ServiceNow, and let’s get in there and fix the job.”

    Bill McDermott, CEO, and President of ServiceNow says that only one in four digital transformation projects actually deliver positive ROI due to lack of integration:

    Most Digital Transformation Projects Don’t Deliver

    We have a situation on our hands where digital transformation, cloud computing, and business model innovation, are all converging at once. ServiceNow is the platform, of all the enterprise platforms, that really makes business work. One of the big lessons that business has right now is trillions have been poured into digital transformation yet only one in four projects actually deliver positive ROI. The reason for that is lack of integration.

    Our system integrates with all the existing systems as well as all the collaborative tools in the enterprise. From day one, the customer gets it up and running swiftly because it’s in the cloud. They begin to derive value from it because you automate the way the work is done and ultimately, you’re now in a position to serve your customers the way they want to be served. It’s a speed game and ServiceNow is at the top of its game.

    Companies Have To Create New Business Models

    We’re an example. If you’re going to grow your company you’re going to take advantage of digital transformation. This is the only way out and it’s the only way forward. In the 20th Century companies put in big heavy on-premise systems. The issue is now they can’t, in a frictionless economy, immediately pivot those business models because they haven’t digitally transformed their business.

    About 25 percent of the opportunity of businesses out there today over the next three years will come from white space places they are not in today. They have to create new business models. They have to think about new partnerships and new routes to market. Without the baseline of a platform like ServiceNow they’re not going to get there. 

    That’s The Whole Point Of Digital Transformation

    I am very optimistic that the economies of the world not only are going to recover but actually going to do very well this year because people are going to be investing in digital transformation. We have seen that does not cost jobs. On the contrary, it frees people up to do things like go after new markets, derive new ideas, and so forth, because the AI revolution is also on.

    We have built-in machine learning and AI into our platform. So 80 percent of the soul-crushing work people don’t want to do is done by the Now platform. The 20 percent that involves a human immediately gets initiated through a workflow order from the Now platform. 

    Business is really simple, and people are more productive and they’re doing things that can lead to growth and opportunity. That’s the whole point of digital transformation. Right now, companies are hunkered down with systems that are absolutely wearing them out. It’s time to make the bold move, pivot to ServiceNow, and let’s get in there and fix the job.

    Fastest-Growing Pure-Play SASS Silicon Valley Company

    If you look at our actual earnings results, they were stunning and obviously achieved beyond expectations performance across the board. We also followed that through in the guide. We’ll continue to be the fastest-growing pure-play SASS Silicon Valley company. We will continue to have the best margin profile of all of them. Obviously, we’re going to continue to gain market share in industries around the world, in geographies around the world, particularly in Europe and Asia Pacific, and Japan. 

    We will also gain market share on personas. Lots of people are getting the memo now that ServiceNow obviously dominated the IT automation market but the same backbone platform has enabled us to change the employee experience, the customer experience. In these tough times with COVID we can write low-code onto our platform in minutes and roll out new applications to hundreds of thousands of people so companies can move super fast.

    We keep the guide consistent with the revenue that we generated in 2020. If there’s an upside to that… fantastic. That’s what good companies should do. They should go beyond expectations when they can but we stand by the guide and we’re looking forward to having a great year. 

    ServiceNow Was Born In The Cloud

    The whole idea of ServiceNow is so different than SAP which was a company that needed to pivot to the cloud in 2010. We did that and that was very successful. ServiceNow was born in the cloud. It’s a very young company with tremendous growth opportunity on the organic front. Having said that, (we would be in interested in an acquisition) if you have a situation where there is a partner out there that has a substantial TAM, that can be highly complementary and synergistic with ServiceNow on the revenue side. 

    It also would have to do great things for the customer, because we have a precious platform and we jealously protect the integration power of that platform. A lot of things would have to be right but I can tell you as responsible business people we always look at it. We don’t need it to make our goals but you always have to look at it. We do want to be the defining enterprise software company the 21st century. That’s our plan.

  • Box CEO: I’m A Pretty Annoying Founder

    Box CEO: I’m A Pretty Annoying Founder

    Box co-founder and CEO Aaron Levie recently appeared on the Jason Calacanis podcast, This Week In Startups, where he talked about being annoying and stubborn:

    I’m a pretty annoying founder. I’m very stubborn and very steadfast. Sort of this is my very strongly held opinion and belief and I’m gonna run into a wall to prove it out. That has certain characteristics that can be annoying at times I’m sure both at the investor level as well as for anybody that is working with me. I’ve been able to tone it down over the years and control it more and contain it. I think it’s not causing probably as much annoyance.

    You have to be stubborn and right is the key. Stubborn and wrong means new job. There’s a Venn diagram of stubborn and right and you want to be right in that target zone. I look back when when I was 20, 21, or 22 and learning this trade and there were plenty of times where I was stubborn and wrong where maybe I took too long to pivot.

    My co-founder was telling me we’ve got to go enterprise probably for three to six months earlier than we actually did. What are three to six months in compounding terms? I don’t know. Maybe we’d be 20 percent bigger now as a result of if I had not been so stubborn at that stage and not seeing the information in the way that he was? That can just be sometimes an annoying pattern that people run into.

    Box CEO: I’m A Pretty Annoying Founder
  • SolarWinds Hack Was Supply Chain Attack, Says Datadog CEO

    SolarWinds Hack Was Supply Chain Attack, Says Datadog CEO

    “What’s interesting here about the SolarWinds hack, in particular, is that it’s what’s called a supply chain attack,” says Datadog CEO Olivier Pomel. “This means the attack was made on the code that was shipped to the SolarWinds customer. Then there is this new notion in security called shifting left. By left, it means is closer to the developer and earlier in the development process.”

    Datadog CEO Olivier Pomel discusses how the SolarWinds hack signals an increased focus by hackers to target software earlier in its development:

    The SolarWinds hack was definitely a very big one. It’s not especially surprising to see new important hacks like this one but definitely a very impactful one. What it makes very clear is that there’s going to be even more of an arms race when it comes to security. It’s not surprising companies are transforming. They’re having more and more of their activity that is happening online is happening in software. So there’s much more that can be done by attacking that software.

    What we do is we gather as many signals as possible across observability and monitoring. This is the way we come from and across security. What’s interesting here about the SolarWinds hack, in particular, is that it’s what’s called a supply chain attack. This means the attack was made on the code that was shipped to the SolarWinds customer. Then there is this new notion in security called shifting left. By left, it means is closer to the developer and earlier in the development process.

    There’s something really interesting there when it relates to us (Datadog) in how we can solve the problem for our customers by bringing security earlier into the development process and tied in more to the operations and the development of the application. That’s definitely something that we’re investing in and something that we think is going to be a big area of investment for customers in the future.

    SolarWinds Hack Was Supply Chain Attack, Says Datadog CEO Olivier Pomel
  • Snowflake CEO: Once You Get To The Cloud The Lid Is Off

    Snowflake CEO: Once You Get To The Cloud The Lid Is Off

    “Once you get to the cloud all of a sudden the lid is off,” says Snowflake CEO Frank Slootman. “People can just pursue their backlogs and whatever they can imagine. We’re now in a situation where technology is ahead of what people are capable of and imagining what they could actually do with it. That’s really a big part of what you see in Snowflake’s growth profile, a completely variable paradigm.”

    Frank Slootman, CEO of Snowflake, says that on-premise data centers can only accommodate a tiny fraction of what their real demand for data analytics really is:

    Once You Get To The Cloud The Lid Is Off

    The important thing to understand is that there’s a couple of long-term secular trends that are coinciding and driving the development of the market overall. One is, as everybody knows, the movement towards cloud. It’s really a modernization play. We’re moving from on-premise data centers and we’re taking workloads to the cloud because we get to take advantage of better economics and utility models. Then we no longer have to manage capacity, we pay by the drink and all that sort of thing.

    The other aspect that’s really important for our business is that we’ve had an extraordinary amount of pent up demand. The on-premise data centers could only accommodate a very tiny fraction of what their real demand for data analytics really is. Once you get to the cloud all of a sudden the lid is off. People can just pursue their backlogs and whatever they can imagine. We’re now in a situation where technology is ahead of what people are capable of and imagining what they could actually do with it. That’s really a big part of what you see in Snowflake’s growth profile, a completely variable paradigm.

    Notion Of Headquarters Is Evaporating

    We don’t have a yearning to go back to where we were. I can see why people would have that because of lockdowns and things of that sort. From a business standpoint, there’s a lot of positives to the shock to the system that we received. It’s almost like a wake-up call that is just opening our eyes to the opportunity. This whole notion that the office is your workday home we just realized that it’s nonsense. In other words, offices need to be there for specific purposes, for events, for training, for meetings specifically, but not a place to hang out nine to five. That’s definitely changing. It’s going to really reduce the real estate footprint that companies have.

    The other trend and you’ve seen it with companies leaving California, the likes of Oracle and HP and Tesla, and so on is that the whole notion of headquarters is pretty much evaporating in front of our eyes. We’re no longer operating with a physical center of the universe. We’re completely virtual. We’re connecting as needed. We’ve been operating for the better part of a whole year without a headquarters and it’s just fine. All of a sudden everybody’s staring at each other and saying like what is the headquarters anyway. You’ve seen companies like Pinterest and you’re writing up massive leeches in San Francisco and saying we’re going to be headquarter-less. It’s just a concept whose time has gone away… and that’s very profound.

    We Are Buying Talent And Technology, No M&A

    Usually, big M&A is a function of people running out of market and running out of a lot of opportunity. They’re trying to invade adjacent territories to give themselves new runway. That is obviously not the case for Snowflake. We’re in a tremendous marketplace and we are buying talent and technology. We sometimes refer to it as stem cells that we can use that we don’t have ourselves that we can build very specific technologies around that are very much built snowflake way. We can really enable our platform mission or footer. That’s really been our mode. If you looked at our history we don’t have a history of doing big acquisitions.

    Snowflake CEO Frank Slootman: Once You Get To The Cloud The Lid Is Off
  • Datadog CEO: 2020 Was Big Win For The Cloud

    Datadog CEO: 2020 Was Big Win For The Cloud

    “This year we’ve seen fairly brutal changes in patterns of usage in the cloud,” says Datadog CEO Olivier Pomel. “As you can imagine, streaming (has increased). All of a sudden everybody’s kids are watching Disney+. Also, video conferencing, online gaming, and all of that spiked pretty quickly. The way we see that is it’s a big win for the cloud, in general.”

    Datadog CEO Olivier Pomel says 2020 was a big win for the cloud:

    This year we’ve seen fairly brutal changes in patterns of usage in the cloud. As you can imagine, streaming (has increased). All of a sudden everybody’s kids are watching Disney+. Also, video conferencing, online gaming, and all of that spiked pretty quickly. Even if you think of the domains that were negatively impacted by COVID such as travel when all of a sudden everybody had to cancel their travel, it actually meant a lot more activity for the online sites of the travel companies.

    So you see all these patterns of companies pointing up and spinning down. The way we see that is it’s a big win for the cloud, in general. Companies could change their minds they could actually scale up. They could decide to shift different services to have them delivered at different scales instead of having to spend three to six months trying to retool everything and ship that to the data centers. They could do that very quickly in the cloud. We see that as a big win for the cloud.

    Read: SolarWinds Hack Was Supply Chain Attack, Says Datadog CEO

    Next year we still see some scaling from those customers. We see some of the industries that were negatively impacted coming back online and getting back up. Across the board, we see more and more renewed urgency around digital transformation and migration to the clutches precisely because the cloud made it possible for companies to react so quickly. Those who are not on the cloud were more impacted than the others.

    Datadog CEO Olivier Pomel: 2020 Was Big Win For The Cloud
  • Slack Outage Update – Significant Improvement (as of 2:28 PM EST)

    Slack Outage Update – Significant Improvement (as of 2:28 PM EST)

    From Slack via Twitter:

    For any customers unable to access Slack, please reload (CTRL/CMD + R) or restart Slack. If you encounter any trouble, please let us know at feedback@slack.com.

    We’ll have a separate post on this site for the outstanding calendar apps and email notifications trouble.

    We’re truly sorry for the disruption today. We’ll be back with a summary of this issue.

    Jan 4, 3:10 PM EST

    We’re seeing improvements with error rates on our side, and we believe affected customers should be able to access Slack.

    We’re continuing to work to resolve the trouble with calendar apps and email notifications.

    Jan 4, 2:28 PM EST

    For those customers who are unable to access Slack (e.g. seeing a blank screen or error), please try reloading (CTRL/CMD + R). If you can access Slack, please hold off on reloading at this time.

    In addition, Google Calendar and Outlook Calendar aren’t working as expected, and some email notifications (e.g. a notification of a new direct message in Slack) are failing to send.

    Note: We’ve updated this message to specify holding off on reloading if you can access Slack.

    Jan 4, 1:51 PM EST

    Some customers may be able to connect, but may also experience degraded performance. We’re continuing to work to resolve the issue.

    Jan 4, 1:00 PM EST

    Here is the latest from Slack:

    While the issue is largely still ongoing, we believe some customers may see improvement in connecting to Slack after a refresh (CTRL/CMD + R).

    Jan 4, 12:29 PM EST

    There are no changes to report as of yet. We’re still all hands on deck and continuing to dig in on our side. We’ll continue to share updates every 30 minutes until the incident has been downgraded.

    Jan 4, 11:52 AM EST

    We’re continuing to investigate connection issues for customers, and have upgraded the incident on our side to reflect an outage in service. All hands are on deck on our end to further investigate. We’ll be back in a half hour to keep you posted.

    Jan 4, 11:20 AM EST

    We’re still investigating the ongoing connectivity issues with Slack. There’s no additional information to share just yet, but we’ll follow up in 30 minutes. Thanks for bearing with us.

    Jan 4, 10:44 AM EST

    Customers may have trouble loading channels or connecting to Slack at this time. Our team is investigating and we’ll follow up with more information as soon as we have it. We apologize for any disruption caused.

    Jan 4, 10:14 AM EST

    Original Post:

    Slack has been down since 10:14 AM ET which puts millions of remote working employees in a difficult situation. Most Slack users worldwide are having issues connecting to their accounts and sending messages.

    Slack has posted on Twitter that they are working on the issue.

    “Customers may be experiencing issues connecting and using Slack at this time. Our team is currently investigating and we’re sorry for any troubles this may be causing. Please see https://status.slack.com for updates.”

    When users tried to read messages Slack gave them this notification:

  • Salesforce Buys Slack for $27.7 Billion

    Salesforce Buys Slack for $27.7 Billion

    Salesforce announced that it is buying Slack for $27.7 billion in cash and stock. The company says that combining Slack with Salesforce Customer 360 will be transformative for customers and the industry. They say that the combination will create the operating system for the new way to work, uniquely enabling companies to grow and succeed in the all-digital world.

    Under the terms of the agreement, Slack shareholders will receive $26.79 in cash and 0.0776 shares of Salesforce common stock for each Slack share, representing an enterprise value of approximately $27.7 billion based on the closing price of Salesforce’s common stock on November 30, 2020. 

    The transaction is anticipated to close in the second quarter of Salesforce’s fiscal year 2022, subject to approval by the Slack stockholders, the receipt of required regulatory approvals and other customary closing conditions.

    Slack CEO Stewart Butterfield told the Wall Street Journal that he is joining Salesforce and will continue to run Slack as a unit of Salesforce after the deal’s close.

    “Stewart and his team have built one of the most beloved platforms in enterprise software history, with an incredible ecosystem around it,” said Marc Benioff, Chair and CEO, Salesforce. “This is a match made in heaven. Together, Salesforce and Slack will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world. I’m thrilled to welcome Slack to the Salesforce Ohana once the transaction closes.”

    “Salesforce started the cloud revolution, and two decades later, we are still tapping into all the possibilities it offers to transform the way we work. The opportunity we see together is massive,” said Stewart Butterfield, Slack CEO and Co-Founder. “As software plays a more and more critical role in the performance of every organization, we share a vision of reduced complexity, increased power and flexibility, and ultimately a greater degree of alignment and organizational agility. Personally, I believe this is the most strategic combination in the history of software, and I can’t wait to get going.”

    Slack to Become the New Interface for Salesforce Customer 360

    Salesforce:

    Salesforce is the #1 CRM that enables companies to sell, service, market and conduct commerce, from anywhere. Slack brings people, data and tools together so teams can collaborate and get work done, from anywhere. Slack Connect extends the benefits of Slack to enable communication and collaboration between a company’s employees and all its external partners, from vendors to customers.

    Slack will be deeply integrated into every Salesforce Cloud. As the new interface for Salesforce Customer 360, Slack will transform how people communicate, collaborate and take action on customer information across Salesforce as well as information from all of their other business apps and systems to be more productive, make smarter, faster decisions and create connected customer experiences.

  • Microsoft Teams Taking On Zoom With 24-Hour Free Meetings

    Microsoft Teams Taking On Zoom With 24-Hour Free Meetings

    Microsoft is ramping up its competition with Zoom by offering 24-hour meetings with its free Teams plan.

    Zoom quickly emerged at the outset of the pandemic as one of the top choices for virtual work, remote learning, worship and socializing. Although Microsoft’s Skype is one of the oldest video conferencing platforms, it has not enjoyed nearly as much popularity or use.

    As a result, Microsoft has pivoted to promoting its Teams platform. Although originally more of a Slack competitor, Microsoft has increasingly been positioning Teams as an alternative to Zoom.

    Zoom made headlines Tuesday when it announced it was lifting the 40-minute limit on meetings with its free account, in an effort to help families remain safe and still be able to visit during Thanksgiving.

    Microsoft has followed suit, announcing it is extending the time limit on meetings made with a free Teams account to 24-hours. In addition, only the person hosting the meeting needs a Teams account, making it even easier for others to join.

    Microsoft’s announcement is good news for consumers and highlights the benefits of healthy competition in the video conferencing market.