Adele Nasr, Director of Marketing at 3 Day Blinds recently did a promotional video with the Google Adwords team to illustrate how they effectively drove phone leads using Adwords.
What’s interesting is that the company is driving phone calls rather than clicks which are in turn driving in-home appointments which deliver huge sales.
“In the past we were never able to be in front of the consumer when they were actively searching for us,” Nasr said. “With Adwords we now have access to more products that funnel people to the phone.”
“Callers from paid search go into a priority 1 queue because they have higher intent and they’re a little more informed,” Nasr said. “The call center is really able to accommodate each of the calls to match the product the consumer is interested in.
Dan Williams, Chief Revenue Officer of 3 Day Blinds commented on why they use Google Adwords, “Google allowed us to use online solutions to build an offline relationship. Using mobile search to generate phone calls is specifically very important. More often than not the customer has questions that need to be answered and it just can’t be done online.”
Paid search phone calls accounted for 50% of 3 Day Blinds appointment volume according to Nasr. “Our call center is going to continue to grow and allow us to expand into markets that we have never been in, Nasr stated. “I don’t believe any company can do marketing without Google as part of the business.”
Check out the full video talk below: