Twitter and Square have partnered up to make it easier for political candidates to solicit campaign contributions via social media. Now, you can give directly to US candidates via a “contribute” button inside a tweet.
“This is the fastest, easiest way to make an online donation, and the most effective way for campaigns to execute tailored digital fundraising, in real time, on the platform where Americans are already talking about the 2016 election and the issues they are passionate about,” says Twitter’s head of Political Advertising Sales Jenna Golden.
We’ve teamed up with @Square to power political donations to US candidates through a Tweet: https://t.co/tOxZ9RjBie pic.twitter.com/O9ruTcYGXw
— Twitter Government (@gov) September 15, 2015
Candidates must sign up for Square Cash, and when they tweet out their new $Cashtags Twitter will automatically generate the new donation card.
All Twitter users have to do is click on the “contribute” button, enter in the donation amount, and add a debit card number and other FEC-required info.
Some candidates are already hopping on board:
Just launched our @SquareCash account. Show Scott Walker some support going into the second debate by donating $2. http://t.co/wqU3twctQM
— Scott Walker (@ScottWalker) September 15, 2015
Chip in $5 or more today and help us continue our #Momentum http://t.co/MkFWzzA0gN
— John Kasich (@JohnKasich) September 15, 2015
“Every day, voters, politicians, and government officials all over the world use Twitter to communicate in creative ways that enrich public discourse and increase government access and accountability,” says Golden. “By partnering with Square to enable donations through Tweets, and as the 2016 election season heats up, we’ve upgraded these tools through which citizens can raise their voices to champion causes and candidates they support.”