Business Wire is doing something to help press releases and other news draw more attention and get audiences more engaged in the content. Their new platform called, Smart Marketing Page (SMP), features an SEO-enhanced, multimedia experience that promises to be more attractive and interesting than anything they have offered in the past.
Laura Sturaitis, Executive Vice President of Media Services and Product Strategy at Business Wire comments on the new platform:
“The enhanced Smart Marketing Page is a great way for companies to magnify the impact of a product or service announcement,”
“By turning a traditional multimedia Smart News Release into a customized, interactive web page, companies can truly show off their news, photos, videos and provide an interactive experience to a larger online audience.”
“We’ve made social media engagement easy – the ability to share, blog, post and comment on each content element helps audiences connect with the brand and share it with their own personal networks, giving news even further reach,”
Business Wire’s enhanced Smart Marketing Pages include the following features:
* Customizable header image and background graphic
* Rotating multimedia content, such as photos and graphics
* Video and audio clips
* Interactive components that promote engagement and optimization, including polls, calls to action and related links
* Social media sharing and following tools for each piece of content
Social media network activity feeds
* A Smart News Release (multimedia press release) sent to the Business Wire National circuit, including up to six fully-downloadable photos, videos or other multimedia assets
* Posting to EON: Enhanced Online News SEO platform
* Comprehensive reporting for all distribution, including the Smart Marketing Page, Business Wire and EON
* Analytics accessible on a secure site for the life of the page
* One year archive of the page with extended archiving available
* Ability to preview the Smart Marketing Page on a secure site before it goes live
Tom Becktold, Senior Vice President of Marketing at Business Wire comments on the new platform:
“The opportunities to leverage the best marketing and public relations assets are realized with Business Wire’s Smart Marketing Page. The ability to marry the SEO, messaging and branding efforts of public relations and marketing is tremendously important,”
“Building the Smart Marketing Page and tracking the results are easy, enabling for quick message modification based on audience behavior.”
Watch a video on the new platform: