Brightcove has announced an update to their App Cloud development platform at the Mobile World Congress in Barcelona today. The update adds cloud services, push messaging, and content-level analytics that should make it easier for app owners to engage their customers and keep track of the effectiveness of content and ad campaigns.
App Cloud is a platform that allows customers to easily create native apps for iOS and Android, as well as HTML5 web apps. App Cloud provides centralized management tools that allow owners to run ad campaigns on all their apps across platforms easily. The update provides push messaging tools that allow owners to send push notifications to their users on multiple platforms.
The update also expands App Cloud’s analytics tools that allow owners to track their users’ engagement with content at the item level, including image or video view counts, article read counts, and more.
App Cloud’s new analytics tools are available to app owners today, while the push notification enhancements will be available in March. For more information, check out Brightcove’s web site.
Are you an App Cloud user? What do you think of the new updates? Let us know in the comments.