Google has a new look for blog searches. Searches for blogs now return carousels and rich lists of popular blogs.
The new feature which appears in mobile and desktop searches show rich results for queries about blog topics, like “cooking blogs” or “tech blogs.”
This is the carousel look for a cooking blogs search:
Here is the rich list style for a fashion blog search:
The rich results seem like a helpful feature for users wanting to find new content. For blogs, the feature may not be quite as useful. Clicking on the blog logos does not take the user directly to the blog but opens a search query for the blog name. With the extra step, this feature may not be a huge new traffic driver for blogs. It will at least increase visibility for blogs that make it in the rich results.