Last month, Microsoft and Yahoo announced some changes to their ongoing search and advertising partnership. Under the new terms, Yahoo would gain increased flexibility to enhance its own search experience on any platform. Also as part of the agreement, Microsoft would be the exclusive salesforce for ads delivered by its own Bing Ads platform, and Yahoo would continue to be the exclusive salesforce for its Yahoo Gemini platform.
Some Bing Ads advertisers have wondered what the amended deal means for Yahoo click volume. Microsoft has been listening.
“We have heard from many of you, our customers, that there is interest in understanding the actual Yahoo click volume being served through Bing Ads today in relation to the increased flexibility Yahoo received starting May 1st,” says John Cosley from the Bing Ads team.
“Bing Ads continues today to deliver ad clicks against 99% of Yahoo PC traffic and nearly 90% of Mobile/Tablet traffic,” he adds. “As a result, Yahoo click volume served through Bing Ads remains stable, averaging 99% of Yahoo’s April baseline across all devices in the U.S. The 1% movement is normal and expected. Bing Ads marketplace performance will be subject to small changes, both positive and negative, each week-on-week due to the seasonality of queries.”
They’ve set up a page where you can better get an understanding of Yahoo click volume changes as time goes on. Cosley says the page will be updated with new data each week.
Image via Bing