Microsoft announced today that it has added keyword destination URLs in Bing Ads for all markets. Bing Ads now support a dedicated field to manage them, and it lets advertisers set specific landing pages for each keyword and match type combination.
The feature, Microsoft says, has been one of the top requested features from its customers. The company’s Ravi Modalavalasa writes on the Bing Ads blog:
Bing Ads has been supporting {param1} as an interim solution to store keyword specific destination URLs in addition to supporting {param1} as param replacement (similar to param2 and param3) in other parts of ad creative. The use of {param1} for keyword URLs requires {param1} to be referred to in the Ad Destination URL field, which is considered an additional task for users (and was often prone to human errors). The use of the Keyword Destination URL feature, however, does NOT require any reference in ad destination URL, as keyword destination URL by default overrides ad destination URL by default.
The feature is available in Bing Ads and Bing Ads Editor.
A report released by Kenshoo last week found that Yahoo Bing Network CTRs and CPCs are consistently higher than Google.