Microsoft announced some updates to Bing Ads aimed at improving location targeting and ad scheduling. Now included are: ad scheduling in fifteen-minute increments, zip code targeting and exclusion, radius targeting improvements, a new geo location report, user experience improvements for location targeting, intent only targeting, and better city level targeting.
“In addition to these user-facing updates, there are also several improvements in the Bing Ads platform to improve location targeting,” explains program manager Piyush Naik. “Most notably, we have made significant improvements in accurately detecting searcher’s location through various location signals. This will you help reach your target audience with greater precision.”
“These updates to our targeting feature set are not designed in isolation, but rather in a comprehensive and all-inclusive manner after listening to which improvements matter most to you. We certainly hope these updates will help you to be more productive in Bing Ads and in achieving your business goals,” Naik adds.
The company discusses each of the features in more detail here.
Image via Bing