Barnes and Noble today introduced its Nook Wi-Fi device priced at $149. In addition, the 3G version of the Nook has been lowered to $199.
The company notes that the new Nook 3G price marks the first under $200 dedicated full-feature eBook reader that offers both free 3G wireless and Wi-Fi connectivity. It also now has a new software update that is supposed to make it easier to connect in more places via Wi-Fi.
"People who love to read will find tremendous value with the new NOOK Wi-Fi, the most full-featured, low-cost eReading device on the market, and our bestselling NOOK 3G now at an even lower price," says Tony Astarita, VP, Digital Products, Barnes & Noble.com. "This expanded choice offers best-in-class, best-priced dedicated eBook Readers featuring eBook sharing, access to our vast eBookstore, great free and exclusive content and much more. And with expansion of fast and free Wi-Fi access beyond Barnes & Noble stores to thousands of AT&T Wi-Fi Hot Spots, we’re bringing additional freedom and flexibility to all NOOK 3G and NOOK Wi-Fi customers."
Features of the NOOK Wi-Fi include (as listed by B&N):
– Enriched eReading: Enjoy an immersive reading experience with color book covers to browse in your library or while shopping, fast page turns, multiple font choices and sizes and more.
– Dual displays: A fun, easy-to-use reading experience on the familiar paper-like 6” E-Ink display which offers great contrast with no backlight or glare even in bright sunlight, and 3.5” LCD lower color touchscreen for navigation.
– Vast catalog of content: Shop the Barnes & Noble eBookstore for everything from classics to current bestsellers and download your content wirelessly in seconds. There are more than one million eBooks, magazines and newspapers available and free eBook samples.
– Lend to friends: Share a wide range of eBooks with friends for 14 days using exclusive LendMe technology.
– In-store experience: Access fast and free Wi-Fi connectivity in Barnes & Noble stores and enjoy the beta Read In Store feature to browse many complete eBooks for free, and the More In Store program, which offers free, exclusive content and special promotions.
– Games, music and Web: Play Chess or Sudoku, listen to your favorite songs or browse the Web to check news and email.
– Light and portable library: About the size and weight of a paperback, the 2GB device carries approximately 1,500 eBooks and offers virtually endless shelf space with expandable memory.
– Your B&N personal library: With Barnes & Noble’s Lifetime Library, Barnes & Noble digital purchases will be accessible on BN.com and can be enjoyed on the widest variety of devices. Your eBook library goes wherever you go, giving instant access to your existing Barnes & Noble digital library on your NOOK device, partners’ third-party eBook readers and hundreds of computing and mobile devices enabled with free BN eReader software including iPad, iPhone, iPod touch, BlackBerry, HTC HD2, PC and Mac.
– Read for days: Long battery life means you won’t need to worry about recharging. With Wi-Fi turned off, enjoy reading for up to 10 days on a single battery charge.
– Personalize with style: Customize NOOK Wi-Fi with one of the many stylish designer accessories available for all NOOK devices. Customers can choose from a range of classic and colorful accessories designed exclusively for NOOK devices by renowned designers kate spade new york, Jack Spade, Jonathan Adler, Tahari and others.
Nook users can use a USB cable to connect their device to a PC or Mac to transfer their personal files in ePub, PDF and PDB formats to their Nook.