Amazon released some stats about how sellers did in 2015. Sellers received orders for over 23 million items on Cyber Monday, and Fulfillment by Amazon delivered over a billion items worldwide throughout the year. Sponsored products grew by over 100% in 2015, Amazon says.
“Sponsored Products adoption by sellers worldwide grew more than 100 percent year-over-year as sellers advertised their products and built their brands on Amazon,” the company says. “During the holiday season, individuals and businesses selling on Amazon sold to more than 80 percent of Amazon customers worldwide who ordered a physical item.”
“It’s never been easier for sellers, local merchants and artisans to grow their businesses on Amazon. With targeted advertising tools like Sponsored Products, access to Amazon’s fulfillment and customer service expertise through FBA, and new marketplaces like Handmade at Amazon and Amazon Home Services, businesses of all sizes can easily reach millions of customers around the world,” said Peter Faricy, VP for Amazon Marketplace. “2015 was a big year for sellers on Amazon. In fact, sellers added more new selection and shipped more items than in any previous year. We’re excited to build on that momentum as we continue to innovate on behalf of sellers and customers.”
According to the company, active sellers worldwide using Fulfillment by Amazon grew over 50% year over year. These sellers from over 100 countries used the service to fulfill orders to customers in 185 countries. Cross-border sellers using it grew by over 100% year over year.
Sellers generated over $1.5 billion in sales through Sponsored Products listings.
Amazon launched the Handmade at Amazon, Amazon Home Services, Amazon Business, and Amazon Exclusives marketplaces throughout the year. It also launched a number of new seller tools and services.
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