Google announced some improvements to location targeting and location extensions in AdWords.
For location targeting, advertisers can now target specific airports – over 350 of them.
“With airport targeting, you can offer relevant, last-minute travel and entertainment opportunities, promote your mobile application to airport travelers, amplify interest in your in-airport campaigns, build your brands with mobile display ads, and much more,” explains group product manager Smita Hashim. “Plus, you can easily review the performance of these campaigns using geographic performance reports.”
For location extensions, Google has added the ability to include them alongside sitelinks, increased map size on desktop and laptop computers, added better location matching, added online conversion reporting, and added more countries.
Location extensions can be shown alongside one-line sitelinks on desktop and laptop, and will also show with two-line and three-line sitelinks. On desktops and laptops, the new bigger maps will replace the current expandable maps, and when location extension addresses are clicked, the new map panels will appear to the right of the top search results.
“Early testing suggests that users will click to see locations on a map more frequently than with our previous design,” says Hashim.
Location extensions are now available in Argentina, Bulgaria, Romania, Russia, UAE, and Vietnam. Geo-targeting options have been expanded in the United Kingdom, departments in France, and cities in Argentina, Russia, and United Arab Emirates.