Google announced a new Alerting Framework for AdWords to help account managers (particularly those managing multiple accounts) quickly solve issues and maintain ad quality.
The framework can download AdWords report data, combine it with other data feeds, and process it according to specified alert rules and actions in the configuration.
The framework and sample alerts can be found on the AdWords GitHub repository.
“You can use our sample alerts to explore how it works or set up your own fully customized logic,” Google says on GitHub. “The alerts available through this tool cater to both new and experienced users. Users can set up simple alerts with sample alert entities, or implement custom alert entities through the interfaces and plug into the system.”
Google is also looking for feedback via the project issue tracker, AdWords API forum, and Google+ page.